Transsion Holdings, the Chinese company behind brands like Tecno, Infinix and iTel, has emerged the fifth largest mobile handset player in the country. The company now accounts for an overall 4 percent market share in the first quarter of 2018.
The company’s growth in India is mainly driven by strong demand for its iTel-branded feature phones. According to Counterpoint Research, the feature phone market doubled in the first quarter of 2018 and iTel was the third largest brand in the segment with a market share of 9.4 percent. Transsion India has control over five different brands in the country: iTel, Tecno, Infinix, Spice and oraimo. Its Infinix brand is focused entirely on online smartphone market while Tecno caters to offline segment.
The iTel and Spice brands are aimed at feature phones and entry-level smartphone segment while its oraimo brand is centered around accessories. Transsion says it has a robust pan-India presence with a deep distribution network of 1.05 lakh retailers and 3,000 plus channel partners.
“We are deeply delighted to have achieved this success within 2 years of our operations in India and emerged as one of India’s leading mobile phone players. India is a key priority market for TRANSSION. We are consistently working towards providing world-class experience, and, customized mobile solutions to the Indian consumers. Having said that, we are glad to gain recognition as well as a strong endorsement from a credible industry body, Counterpoint. This further fuels our commitment towards Indian consumers,” said Marco Ma, Chief Managing Director – TRANSSION India.
In a released statement, Transsion says its Tecno brand registered a quarter-on-quarter growth of 23 percent during the first quarter of 2018. It is on the verge of breaking into the top ten smartphone brands in India. Tecno recently signed as the official smartphone partner of Kings XI Punjab for IPL 2018 and announced a new smartphone in its Camon series called Camon i Sky.
On the sidelines of Hot S3 smartphone launch in February, Infinix CEO Anish Kapoor told BGR India that it is targeting 10 percent market share in the country. The brand sells smartphones named Hot 4 Pro, Note 4 and Zero 5.