Mobile communication app Truecaller has become the only platform apart from Facebook and Google that delivers over 100 million impressions in a single day, a company statement said. An impression is when an ad is fetched from its source, and is countable. Whether the ad is clicked or not is not taken into account. Each time an ad is fetched, it is counted as one impression. Also Read - Flipkart to acquire Rs 1,500 crore worth stake in Aditya Birla Group's Fashion retailAlso Read - Micromax's comeback 'IN' series launch confirmed for November 3: What you need to know
The daily impression on Truecaller’s ad platform has grown with over 200 percent during the past six months, the company said. “Our targeting capabilities backed by call intent based approach ensures brands witness desired visibility and engagement with Truecaller users,” said Tejinder Gill, Head of India Operations, Truecaller, in a statement.
The mobile communication app delivered over 133 million impressions for e-commerce portal Jabong. ALSO READ: Truecaller launches Call me Back feature for Android users; here s how it works
“Truecaller has been fantastic for us in terms of delivering high impact and reach amongst smartphone users,” added Rahul Taneja, Chief Business Officer, Jabong.
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