Truecaller has more than 100 million users in India, and has its aims set on crossing the 150 million mark by 2015 end. To be able to achieve this target, the company is focusing on tier I and tier II cities in India, and with them in mind has now launched a Hindi language feature. Also Read - Truecaller on Android can now clean up your SMS inbox spam with one tapAlso Read - COVID-19 Healthcare Directory launched by Truecaller for Android users
Truecaller essentially has launched a real-time transliteration feature for the Caller ID. So when you get a call from someone, the name will show up in Hindi. This feature comes with the latest app update, and will run on all Android smartphones running on Trucaller 6.10 and above. For now, Truecaller has only added support for Hindi language, and in the next 2-3 months it plans to add support for other Indian languages as well. Also Read - Truecaller Verified Businesses feature launched to improve call pickup rate
“We realized the importance and relevance of being able to fully explore the potential of our app for the non-English speaking users and decided to offer it as an added feature to them,” Kari Krishnamurthy, Vice President Growth and Partnerships in Asia and Country Manager at Truecaller India told ET.
Earlier this year, Krishnamurthy had revealed Truecaller s ambitious plans to have more than 150 million users in India. It touched the 100 million mark in October, and has to garner another 50 million in about three months. He also revealed that Truecaller s database has over 1.7 billion numbers from India, and blocks over 120 million spam calls every month.
To achieve its target, the company is focusing on tier I and tier II cities, and even roped in Bollywood actor Nawazuddin Siddiqui for an ad campaign. It has also launched new apps like Truedialer and True Messenger, and inked deals with smartphone brands, and companies like Cyanogen where it is the default dialer app in Cyanogen OS 12.
Truecaller (@Truecaller) November 3, 2015