In the last six months, the report indicates that even though Tumblr saw a steep increase in its active user base, Snapchat was growing at a faster pace from among the lot, in terms of personal growth in mobile apps, up by 56 percent. In comparison, Tumblr grew only 22 percent. This was closely followed by Facebook, Instagram and Line. Line’s popularity is attested to its lucrative free voice calling and video calling feature. Notably, Line grew even faster than WhatsApp in these six months. Also Read - WhatsApp makes clear its privacy policies, says it cannot read your messages
When it comes to total visitors in the past six months, YouTube topped the list. In India as well, YouTube reigned, but was followed closely by Facebook, then Twitter and Google+. Also Read - 'WhatsApp chats are encrypted, not shared with Facebook'
The report also concluded that while Tumblr and Pinterest appear to have seen the most growth, they are not seeing as much use when it comes to frequency, where the numbers almost appear to invert. Here, Facebook ruled, with the highest amount of existing users returning to the social media platform every day.
GWI releases a report every quarter and bases its data on interviews with 170,000 users across 32 markets.