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Tumblr outdoes Facebook and YouTube to become the fastest-growing social media platform: Report

Facebook has 1.35 million comfortable active users globally, but new stats reveal that even though it rules the social media segment, competition is steadfastly catching up. Global Web Index (GWI) has

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Facebook has 1.35 million comfortable active users globally, but new stats reveal that even though it rules the social media segment, competition is steadfastly catching up. Global Web Index (GWI) has released its quarterly research report today and statistics of how various social media platforms are performing in each country have been revealed. The stats show that Tumblr’s active user base in the last six months grew by 120 percent, while Facebook’s grew by only two percent. Other social networks like Instagram, Pinterest, LinkedIn, Twitter, YouTube and even Google+, all grew faster than Facebook as well.

In the last six months, the report indicates that even though Tumblr saw a steep increase in its active user base, Snapchat was growing at a faster pace from among the lot, in terms of personal growth in mobile apps, up by 56 percent. In comparison, Tumblr grew only 22 percent. This was closely followed by Facebook, Instagram and Line. Line’s popularity is attested to its lucrative free voice calling and video calling feature. Notably, Line grew even faster than WhatsApp in these six months.

When it comes to total visitors in the past six months, YouTube topped the list. In India as well, YouTube reigned, but was followed closely by Facebook, then Twitter and Google+.

The report also concluded that while Tumblr and Pinterest appear to have seen the most growth, they are not seeing as much use when it comes to frequency, where the numbers almost appear to invert. Here, Facebook ruled, with the highest amount of existing users returning to the social media platform every day.

GWI releases a report every quarter and bases its data on interviews with 170,000 users across 32 markets.

  • Published Date: November 27, 2014 2:24 PM IST