comscore Twitter acquires machine learning startup Magic Pony
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Twitter acquires machine learning startup Magic Pony

Twitter will use Magic Pony’s technology, based algorithms that can understand the features of imagery, to enhance its live and video features.

  • Updated: June 21, 2016 3:19 PM IST
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In a significant announcement, micro-blogging website Twitter has acquired an 18-month-old London-based startup Magic Pony Technology to expand its capabilities in machine learning and artificial intelligence (AI). “Our acquisition of Magic Pony builds on other investments we have made in machine learning, beginning with the acquisitions of image search startup Madbits in July 2014 and machine learning startup Whetlab in June 2015,” Twitter CEO Jack Dorsey wrote in a blog post on Monday. Also Read - Twitter Bug Bounty Contest to offer $3500 cash prize for detecting algorithm bias

Also Read - COVID-19 third wave: Twitter shuts offices as coronavirus cases rise

Also Read - Twitter Voice Tweets rolling out for iOS: What are they, how to send

Magic Pony’s team would be joining Twitter Cortex, a team of engineers, data scientists and machine learning researchers dedicated to building a product in which people can easily find new experiences to share and participate in. Although Dorsey did not mention how much Twitter paid for acquisition, a report in technology website TechCrunch.com said Twitter will pay nearly $150 million for the company, including bonuses.

Magic Pony’s technology would be “used to enhance our strength in live and video and opens up a whole lot of exciting creative possibilities for Twitter”. Dorsey said the company was continuing to build strength into deep learning teams with world-class talent to help Twitter be the best place to see what is happening and why it matters.

ALSO READ: More than half of the links shared on Twitter are never clicked: Study

“We value deep learning research to help make our world better and we will keep doing our part to share our work and learnings with the community,” he noted.

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  • Published Date: June 21, 2016 12:50 PM IST
  • Updated Date: June 21, 2016 3:19 PM IST



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