In a bid to reach out to fans on the digital platform, the BCCI will set up a new cricket timeline on Twitter for every match of the India-Sri Lanka ODI series starting today. Also Read - Twitter Voice Tweets rolling out for iOS: What are they, how to send
“A year after launching the iconic #ThankYouSachin campaign and following up with super successful partnerships for IPL and CLT20, BCCI & Twitter are bringing a new experience for cricket fans,” BCCI said in a statement. Also Read - World Emoji Day 2021: Twitter reveals 10 most used emojis in 2021 in India
“For the Micromax Cup India vs Sri Lanka ODI Series, 2014, fans using Twitter for Android in India will be prompted from their Twitter home screen to view a new cricket timeline on every match day.” Also Read - Top Tech News today: Realme Watch 2 Pro launch date, Vivo Y72 launched in India, WhatsApp multi-device feature
This new timeline will comprise tweets that will help the viewers follow the conversation around the match and tweet with the official series hashtag ensuring that fans discover and connect with each other.
“Official Tweets from @BCCI will be featured in an exclusive tab during the live match in this timeline. Fans can also go to this cricket timeline by simply typing the official series hashtag #IndvsSL in the search bar.”
BCCI Secretary Sanjay Patel said, “The BCCI has a rich history of innovation with digital fan experiences and we are excited about inaugurating cricket timelines on Twitter. It’s really easy for fans to keep up with the match and participate in the conversation around it.”