comscore Twitter announces 'Happening Now' feature to highlight game-specific tweets
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Twitter announces 'Happening Now' feature to highlight game-specific tweets

Although new, the new Happening Now feature works very similar to some already existing ones.

  • Updated: October 11, 2017 3:03 PM IST
twitter-happening-now-feature-bgr-india

While we don t see Twitter going out of fashion any time soon, but the fact remains that the social media platform is really struggling to add new users. Sadly, since last year till now, Twitter reportedly added zero new users. However, Twitter continues to make effort to attract new audience to the platform. In a similar efforts, the micro-blogging platform has a new set of lists specific to ongoing sports matches. The new feature, called Happening Now, is available starting today on iOS and Android for users in the US, the company announced today in a tweet. The roll out in India and other countries is unknown. Also Read - COVID-19 third wave: Twitter shuts offices as coronavirus cases rise

Also Read - Twitter Voice Tweets rolling out for iOS: What are they, how to send

https://twitter.com/Twitter/status/917810576830611456 Also Read - World Emoji Day 2021: Twitter reveals 10 most used emojis in 2021 in India

Essentially, to help users find more relevant and popular tweets across its platform, users will now have the option of seeing a carousel at the top of the home tab screen with current ongoing matches. Tapping into any one will show them a list of tweets relevant to the game that are algorithmically organized.

To give you an idea, the Happening Now feature works very similar to the Moments feature. While that is certainly a good effort on Twitter s part, but the addition of another algorithmic curation tool may only add more clutter to the app s already dizzying number of like-minded features. Apart from Moments, Twitter also has the new popular articles list, that serve almost similar purpose. There s also Highlights, an Android-only feature that operates similarly to Moments but a little more personalized. But the general motive remains the same, which is to use the software to surface the best Twitter has to offer. ALSO READ: Twitter is secretly testing a tweetstorm feature within its app: Report

https://twitter.com/CaseyNewton/status/917813462041993216

https://twitter.com/CaseyNewton/status/917814537419550720

If Twitter really wants to get its users attention, it needs to rollout features like the Save for Later that it is testing. Yesterday, Twitter product manager Jesar Shah revealed that the company is working on the feature, which is aimed at allowing users to easily and privately save Tweets for later.

Presently, if people want to save a tweet to refer in future, they either have to bookmark it by liking it, DM it to themselves, or retweet it. That makes sorting the tweets you liked very cumbersome. But with the Save for later, that is aimed to be fixed, and that s what users want. A feature that solves a problem, and not just clone features that already exist. ALSO READ: Here s how to start tweeting in 280 characters right now

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel. Also follow us on  Facebook Messenger for latest updates.
  • Published Date: October 11, 2017 3:01 PM IST
  • Updated Date: October 11, 2017 3:03 PM IST



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