comscore Twitter applies to trademark the word 'subtweet'

Twitter applies to trademark the word 'subtweet'

  • Published: December 5, 2015 4:33 PM IST

Twitter has applied for trademark for the word subtweet, which refers to a tweet directed at another person without mentioning their Twitter name. If Twitter succeeds in its bid, the word subtweet would belong to the company to use in a commercial context. Also Read - Twitter fixes disappearing tweets issue for iOS users: Know details

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The trademark filing took place on October 30, just weeks after Jack Dorsey was named permanent CEO of the company. When you need to protect your namespace from people who would misuse it. #keepingit,” a Twitter spokesperson was quoted as saying about the decision. Also Read - Koo yellow tick: How to apply and who is eligible

Words like tweet, subtweet, and tweetstorm all refer to Twitter activity but were generally coined by users or in relation to user behavior. For its part, Twitter has tried to trademark them all, but not always successfully.

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Twitter had tried to trademark tweet, but lost due to the fact that the term had already been in use far too long, in particular with app developers. Afterward, the company even began filing for vocabulary related to its Vine video platform (such as Viners and revine ).

The word subtweet was published by the US Patent and Trademark Office on November 19 to invite objections, if any. If no one opposes it, Twitter will likely gain the rights within months.

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  • Published Date: December 5, 2015 4:33 PM IST

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