“You can’t make the same mistake twice. The second time you make it, it’s no longer a mistake. It’s a choice.” This was written by an anonymous writer a long time ago falling quite aptly in Twitter CFO Anthony Noto’s case. After making the callous mistake of revealing acquisition plans by erroneously posting a tweet instead of a DM, he has made the same blunder again. Also Read - Twitter Bug Bounty Contest to offer $3500 cash prize for detecting algorithm biasAlso Read - COVID-19 third wave: Twitter shuts offices as coronavirus cases rise
This time, it was first spotted by Re/Code, and his tweet read, “No just limited.” He, of course, deleted the tweet soon after realizing his goof up, but not before the screenshot was safely taken as proof. Also Read - Twitter Voice Tweets rolling out for iOS: What are they, how to send
Josh Weinberger (@kitson) November 28, 2014
The tweet, with its limited words, serves no meaning and does not reveal any plans. However, it is important to reflect on this twice repeated casualty, by none other than the CFO who is expected to know his product expertly, even in his sleep.
Just a few days ago, Noto had mistakenly tweeted, “I still think we should buy them. He is on your schedule for Dec 15 or 16 – we will need to sell him. I have a plan.” This has caused quite a stir on social media.
The company’s CFO is obviously having difficulty using his own product and another victim American politician Anthony Weiner empathetically tweeted when he first heard about the mistake, “Don’t quit, It’ll blow over.”