Twitter has announced that it is shutting down the ability to create Moments on the Twitter app for iOS and Android. The micro-blogging platform with the logo of a bird is not killing Moments, per se, but is killing the ability to collect Moments on the app. However, the feature will continue to be available on the desktop.
Twitter said that the feature which aren’t used as often are removed so the company can focus on building other products that its users will love. “On October 23, we’re removing the ability to create Moments on the Twitter for iOS or Android apps. When features aren’t used as often, we’ll remove them, so we can focus on building other products you’ll love,” Twitter Support said in a tweet.
On October 23, we’re removing the ability to create Moments on the Twitter for iOS or Android apps. When features aren’t used as often, we’ll remove them, so we can focus on building other products you’ll love.
— Twitter Support (@TwitterSupport) October 9, 2018
Twitter is known for killing features that have little interest among its users. Previously, it killed a feature that was rolled out as a measure to prevent abuse. It announced that it will not longer notify users when they are added to lists and in just two hours, it went back on its decision to not notify about being added to lists. “This was a misstep. We’re rolling back the change and we’ll keep listening,” Twitter Safety said in a tweet.
Twitter had introduced Moments as a way for users to better engage with tweets but moments remain elusive to brands and publishers with normal users not really engaging much with their followers via Moments. By removing the feature from its main apps, Twitter is taking a step in the right decision as it will give time for its developers and publishers to focus on something more important.