The micro-blogging website Twitter and Bloomberg Media have signed a deal to live stream several media company’s TV news shows on Twitter platform. The partnership includes streaming rights shows like “Bloomberg West”, “What’d You Miss?” and “With All Due Respect”, along with the network’s daily stock market coverage. Also Read - Explained: Can Twitter get banned in India?Also Read - Twitter vs government: Twitter India loses legal protection for not complying with IT rules on time
Although the amount of the deal was not disclosed, the two companies will share the ad revenue, technology website Tech Crunch reported on Wednesday.
“Partnering with Bloomberg will give people on Twitter the best way to see live financial markets performance combined with the live commentary on the underlying drivers and implications,” said Anthony Noto, Twitter’s Chief Financial Officer, said in a statement. “Twitter is one of the fastest ways to find out what’s happening in global business and financial markets, and to engage in the live commentary about it,” Noto added.
Twitter is on a spree to sign agreements across the spectrum to revive its fortunes. Twitter signed a deal this week with the US television network CBS to stream both the Democratic and Republican National Conventions scheduled later this month. It now has permission to broadcast the CBSN feed — the company’s 24-hour digital news streaming service — and anyone online can watch for free even if they do not have a Twitter account, Re/Code reported.
It is known that Twitter will make money from advertising when it will stream 10 NFL games later this year and CBS is a partner for those games too. Last week, Twitter streamed live Wimbledon coverage. Twitter is also in talks with the NBA, Major League Soccer (MLS) and Turner for more streaming rights.