The 2018 Asian Games has come to an end, and Twitter has an interesting statistic regarding the event. According to the popular micro-blogging service, a total of 12 million tweets were posted on the 2018 Asian Games, as Twitter users took to the platform to talk about the sporting event. The 2018 Asian Games took place in two cities of Indonesia, the capital Jakarta and the Sumatran city of Palembang from August 18 to September 2.
In particular, the closing ceremony of the event garnered a lot of attention on Twitter, with 1.8 million tweets posted on just that ceremony. Throughout the Asian Games, tweets originating in the host nation Indonesia topped the list, with India coming a close second by volume. Many key figures and bodies also used their Twitter accounts to speak about the event, including Prime Minister of India Narendra Modi, Indian Sports Minister and Olympic medallist Rajyavardhan Rathore and the Indian Olympic Association.
Among the various sports, Badminton was the most talked about on Twitter, followed by Martial Arts, Wushu, Field Hockey and Sepak Takraw. Various popular hashtags helped Twitter follow the conversations, including #AsianGames2018 and #Asian Games, to name some. India produced its best-ever performance at the Asian Games, leading to the increase in interest and Twitter conversations from the country.
With the increase in smartphone usage and connectivity, more and more people are taking to social media to participate in conversations on major events and happenings. Apart from Twitter, the Asian Games also got special treatment from Google, which implemented specialized search results for the games. Interestingly, e-sports was introduced for the first time at the Asian Games, and it’s the first major sports tournament where e-sports has been a part of the events.