In a bid to make it easier for new users to gel in, Twitter is reportedly working losing two of its important and almost iconic features, hashtags and ‘@’ replies. According to a report by Buzzfeed, initial steps have already been taken to do so. Also Read - Twitter hits 211 mn daily users, defies Apple privacy changes
At a media conference in Denver, Twitter’s Vivian Schiller mentioned that using hashtags and @-reply was “arcane” and “…are working on moving the scaffolding of Twitter into the background.” The company’s chief executive, Dick Costolo, reiterated it by saying that the website will be easier for new user “by bringing the content of Twitter forward and pushing the scaffolding of the language of Twitter to the background.” Also Read - Koo user base reaches 15 million, plans spreading wings to Southeast Asia
While this, in no way, means that you won’t be able to reply or search on Twitter, it just means that Twitter users will see a simpler interface, without the above mentioned characters. Also Read - Anyone on Twitter can now host a Space: Here's how
The report also says that Twitter’s Android test app has already lost the ‘@’ reply button. Also, you must have noticed the replacement of ‘@Connect’ column with a ‘Notifications’ column on the website. it’s clear that, given how new users find the social networking site a bit intimidating, the company wants to make sure that there’s good retention of new users too.