With the monsoon finally settling in, Twitter on Friday launched a special blue umbrella emoji for its Indian users. The emoji went live on June 16 and will be active till August 31. Also Read - Explained: Can Twitter get banned in India?Also Read - Twitter vs government: Twitter India loses legal protection for not complying with IT rules on time
“We want to celebrate the resilience of the country during the famed Indian monsoon and what better way to do it than with Twitter emojis to bring people closer to shared experiences and delightful conversations,” said Viral Jani, Head of Entertainment & TV Partnerships, Twitter India in a statement.
When people tweet using #Monsoon2017, #Monsoon, #IndiaRains, #Baarish, #MumbaiRains, #DelhiRains, #BengaluruRains #HyderabadRains, #ChennaiRains and #AhmedabadRains, a bright blue umbrella will appear next to the hashtag. ALSO READ: Twitter launches biggest redesign to its micro-blogging platform in years, goes slick and minimalist
In the past, Twitter has celebrated the local culture with customized emojis such as Diwali, Ganesh Chaturthi, Independence Day, Republic Day, International Day of Yoga and Ambedkar Jayanti. However, this is the first weather-related emoji that Twitter has launched in India. ALSO READ: IPL 2017: Twitter celebrates IPL s 30 greatest players with special emojis