Twitter has today launched its first commerce product, a new Buy button, which lets users purchase items directly from tweets. This button was first seen briefly by some users back in July Also Read - Explained: Can Twitter get banned in India?Also Read - Twitter vs government: Twitter India loses legal protection for not complying with IT rules on time
The feature is as of now visible to a small fraction of US users but will reach out to more eventually. “This is an early step in our building functionality into Twitter to make shopping from mobile devices convenient and easy, hopefully even fun,” Twitter s blog post read. With “Buy”, Twitter is trying to grow its revenue stream, which until now mostly circling around advertising. Also Read - Twitter friends/followers seeking your unwanted attention could be Unmentioned
To make “Buy” happen, Twitter has inked deals with several e-commerce portals including Fancy, digital content seller Gumroad, fan commerce company Musictoday. These companies provide a wide range of products. It has also partnered with payment service Stripe. Twitter says that it will be adding more merchants in the coming months. A number of musicians including Demi Lovato, Eminem, Pharrell, nonprofits including Donors Choose, Glide, and RED and retailers like Burberry, and The Home Depot are among the first sellers.
Twitter says a user will be able to get product information, pricing and payment information by clicking on the Buy button. Once a user has selected a product for purchase, he or she will be directed to the merchant s portal, which according to Twitter won t be able to see the actual credit card information with user s consent. Twitter will be providing its users with special offers and exclusive merchandise from merchants.
The buy feature is still in its initial phase and for the time being only available for mobile users. But the company will be rolling out to the desktop soon.