Microblogging social network Twitter has announced a new feature called App Graph using which it will now keep track of every app you’ve downloaded on your smartphone. The company insists that it isn’t going to track what you do on those apps, as it only intends to know what other apps you’ve on your smartphone. Also Read - Twitter Voice Tweets rolling out for iOS: What are they, how to send
By gathering more information about you, Twitter will be able to deliver to you more personalized (targeted) ads. For those who aren’t aware, personalized ads are those that have been specifically tailored for you by keeping your habits in mind. The company, of course, says that this is intended to deliver tailored content that you might be interested in. It further notes that by looking into your apps, the service will be able to suggest you people (in ‘who to follow’ suggestion) that share similar interests, and display content including and especially promoted content that are more relevant, hence more interesting to you. Also Read - World Emoji Day 2021: Twitter reveals 10 most used emojis in 2021 in India
The said feature has already started to rollout on Twitter’s iOS client today, and will be available on Android in coming weeks. Users will be warned about this change once it reaches their device. For those that have already enabled “Opt out of interest-based ads” (by turning on “Limit Ad Tracking”), the company won’t look into your apps by default. Also Read - Top Tech News today: Realme Watch 2 Pro launch date, Vivo Y72 launched in India, WhatsApp multi-device feature
For those who don’t like the idea of Twitter looking at their apps, thankfully, there’s a way out. If you’ve an iOS device, go to the ‘Me’ tab, then tap on the gear icon. From there, tap on ‘Settings’, and go to ‘Privacy’. Scroll down to find ‘Tailor Twitter based on my apps’ and make sure to disable it. On Android, click on the overflow icon to go to ‘Settings’. Under the ‘Other’ section, you can find an option to disable ‘Tailor Twitter based on my apps’. Windows Phone too should have a similar procedure, and we expect third party apps to add this feature to their app soon.