Social media giant Twitter conducted a test that gives its users a list of suggested users that they can unfollow to “improve” their timeline. This was initially spotted by Matt Nacarra from TheNextWeb. The report pointed out that the test for this feature only lasted “a few days”. Twitter issued a statement in the report stating, “We know that people want a relevant Twitter timeline. One way to do this is by unfollowing people they don’t engage with regularly.”
Twitter maintained that it “ran an incredibly limited test” to give users a list of accounts that they were not engaging with to let them check if they would want to unfollow those accounts. The report pointed out that even though that this may be a regular testing from Twitter, but it comes right around the time when US President Donald Trump has claimed that social media and technology companies have a liberal bias. Trump also warned Twitter, along with other technology companies including Facebook, and Google to “better be careful” or else the government may regulate them.
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However, as pointed by the report, it is likely that the feature testing by Twitter is likely to give its critics more material about a perceived “bias”.
Twitter is now suggesting accounts to UNFOLLOW!
— Matt Navarra (@MattNavarra) August 29, 2018
The thing to note here is that this feature is intended to work well, allowing users to revisit the list of accounts that they follow and any changes that they may want to make.
Decreasing the number of irrelevant accounts from the list of accounts that you are following will allow you to focus on more relevant accounts. However, as pointed by the report, it would be better for the company to inform its users about any such tests.