Twitter plans to increase its presence in India by setting up a research and technology center in Bangalore, Financial Times reports. This news comes weeks after the company acquired Bangalore-based Zipdial, and it would be Twitter s first full-fledged facility outside the US. Also Read - Government gears up to regulate social media amid Twitter row: Prepares code of ethics in draft rulesAlso Read - These are the most tweeted hashtags of 2019 in India
Twitter will be leveraging the acquisition of Zipdial to setup the R&D facility. Twitter head of India, Rishi Jaitly refused to divulge any detail about the planned R&D center. He however added that it does constitute a big vote of confidence from Twitter at the global level in India, and is a big investment in India and emerging markets, and an engineering center is a big outcome. Also Read - Twitter takes steps to create awareness on World Suicide Prevention Day
Twitter and ZipDial had worked together and developed a technique wherein a user was allowed to follow a Twitter account by dialing a phone number. Post following users would start receiving tweets via SMS. Twitter plans to reach out to the people who have limited Internet access and prodding them to download the main application. As of now Twitter has a certain type of audience and at least in India it has failed to attract the commoners.
The San Francisco-based company was in a state of concern as its share plummeted by 42 percent in last year worrying the investors that it is not matching up the pace with Facebook. It has also only recently shifted the focus towards the fast growing markets like India and Indonesia.
Bangalore is still the preferred Technology Hub as even the Chinese smartphone manufacturer Xiaomi said that it would setup a software development center in India. Twitter had recently announced a slew of developer conferences in cities like Bangalore, Shanghai and Sao Paulo. This shows how aggressively Twitter is planning to increase in presence in the developing market. Further, emarketer data suggests that India will be the biggest market for twitter after US with a projected 40 million users by 2018, as opposed to the current 17 million users.