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Twitter to share ad revenue with users for creating videos

Twitter is trying to lure its customers by offer and sharing its revenue with users. Any video creators who publish videos on Twitter will get about 70 percent of the ad revenue which is considered better than YouTube and Facebook's revenue which offer a 50-50 split to users.

  • Updated: August 31, 2016 7:43 PM IST

Twitter has been pushing its character limit beyond 140 characters lately, and recently it has made a strong push to grab a bigger share of the video market. Recently in a bid to woo the kind of video creators YouTube has, the micro-blogging website Twitter has decided to share the ad revenue with people making the video content. The company has been reportedly saying that it will allow U.S. users who upload a video to share in any advertising revenue it generates. The idea of Twitter sharing its revenue is targeted at YouTube-style and approved creators who need to simply click a rev-share button when they upload their video and is open only for US users. Unlike YouTube, which gives 55 percent of the money to creators and keeps 45 percent, Twitter wants to keep 30 percent and give away 70 percent to the content creator. Also Read - Jack Dorsey resigns, Parag Agrawal is the new Twitter CEO

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Twitter already offers revenue sharing to media and entertainment companies such as CBS Corp and the National Football League which post videos through its Amplify Publisher Program. That option will now be open to any Twitter user, Twitter said in a blog post. The revenue split only applies to video on Twitter and not on other Twitter video properties — Vine and Periscope. “Twitter’s high-profile stars have wanted a revenue split for some time and it’s been a point of contention for the company’s stable of ‘Vine stars,’ many of whom have left for places like YouTube where their videos actually make money,” the report added.

Twitter’s new model of revenue sharing will offer video creators a 70 percent share of revenue. YouTube, which is owned by Alphabet Inc’s Google, shares 55 percent of the ad revenue with content creators. Twitter said individual users would also be allowed to share their videos on other platforms. ALSO READ: Unified Payments Interface: Here s how to register, send and receive money using UPI apps

Twitter can be utilized to gauge negative emotions in the aftermath of violence, especially on campuses since students are the most likely users among the general population, revealed a research. Twitter can help analysts to gather the overall effect of traumatic experiences, like a school shooting, on people.

With additional inputs

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  • Published Date: August 31, 2016 7:30 PM IST
  • Updated Date: August 31, 2016 7:43 PM IST



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