There is a new dating app for Twitter’s blue-ticked users. Called ‘Blue,’ it is a premium version of the existing dating app Loveflutter and will tap into Twitter’s verification system (blue ticks) to connect celebs and VIPs with each other. However, there is a catch: the app is rolling out in San Francisco, Los Angeles, New York, London and Tokyo, and will go live once when it has 1,000 local members. Also, out of 320 million-odd Twitter users, only about two lakh are verified. Hence, Blue is small-scale from the word go.
Loveflutter has been in the dating app market since 2013. First, it matched users depending on their interests; then, it linked itself to Twitter and analyzed user tweets before throwing up matches; and now, a revamped version for premium users has come about in the form of Blue. “We’re like Tinder Select with a more transparent membership process,” the app’s founder Daigo Smith told Mashable.
Blue is not the first exclusive dating app for high-profile users. There are subscription-based services like The League, MillionaireMatch, Inner Circle, and Raya that target only the rich and famous. However, tying its appeal with Twitter is perhaps Blue’s unique selling point. While there’s Tinder, Grinder, OKCupid, Woo, Happn, for lesser mortals, the Twitterati can weed out unwanted romantic attention through Blue.
In the US, where Blue is likely to be most used, there are close to 1,500 dating sites and apps, according to Marketdata. The 18-29 year-old population is the most active, and Tinder is the most used app. Happn, which uses geo-location data to inform users when they cross paths in real life, leads in terms of engagement, a Survey Monkey analysis revealed. Blue, that attempts to “turn ubiquitous Twitter flirting into something real” has its task cut out.