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Twitter's objective-based campaign offers new advertising options

Twitter has made it easier for advertisers to get and pay for exactly what they want. Advertisers now get to choose from what Twitter describes as objective-based campaigns.  "Objective-based cam

  • Published: August 8, 2014 4:41 PM IST
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Twitter has made it easier for advertisers to get and pay for exactly what they want. Advertisers now get to choose from what Twitter describes as objective-based campaigns.  Also Read - Twitter fixes disappearing tweets issue for iOS users: Know details

“Objective-based campaigns are designed to help you drive the highest possible return on investment from your ads. Now, you will only pay when a user takes an action aligned with your campaign objective,” said Christine Lee, a senior product manager at Twitter in a blog post. Currently, Twitter charges advertisers every time someone interacts with their ads, even if that interaction is not exactly what the advertiser wants. So, someone who just wants “clicks” on their website still has to pay if they get new twitter followers. Also Read - Twitter to host its first Live shopping stream on November 28

Under the new options, the advertiser can choose to pay only when website clicks or conversions happen, saving money. There are now five options for advertisers – new followers, website clicks or conversions, tweet engagements, app installations and leads. Twitter recently posted strong returns in the second quarter of 2014, and advertising revenue went up by 129 percent compared to last year. Also Read - Koo yellow tick: How to apply and who is eligible

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  • Published Date: August 8, 2014 4:41 PM IST



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