On the occasion of Akshaya Tritiya, Uber is conducting a very unique one-day only offer. It has launched the UberGOLD initiative that aims to home deliver one gram gold coin to any of its customers who wants to purchase the yellow metal today. Also Read - Uber launches 'Uber Connect' package delivery service to rival Dunzo and Swiggy GenieAlso Read - Uber to operate 'Essential' cab service to hospitals and pharmacy stores in 4 cities
Uber has partnered with Caratlane.com to pioneer this initiative. The offer is only valid till 5.00PM today and all one needs to do is download the Uber app, register and select the UberGOLD option. Once you set the location and request for delivery, the company will call for confirmation. Once confirmed, the 24 karat one gram gold coin will then be home-delivered.
The company charges Rs 2,984 (5 percent off from the day’s market price) for the coin which will be deducted from your Paytm wallet. Uber informs that your Paytm wallet has to be refilled till that amount at least, for UbeGOLD to work. To ensure the quality of the gold, the company gives you an original invoice from Caratlane.com on delivery.
Many people celebrate the occasion of Akshaya Tritiya by buying gold as it is said to be auspicious. With this initiative, Uber cleverly gives its customers a chance to evade the heat, traffic and showroom congestion and purchase their little gold from the comforts of their house.
Uber has indulged in many such genius initiatives before. Yesterday, it gave its Bangalore customers a chance to meet the Royal Challengers Bangalore players. It recently conducted a Gurgaon Gourmet Week where it gave out discounts on restaurant bills, and has even offered chopper rides, Holi parties and even rides with puppies in the past.