Uber India is integrating Snapchat in its ride sharing app starting tomorrow. This integration will allow Snapchat users in an Uber use customized selfie filters and send them to their friends. Uber emphasizes on the fact that one often takes Uber rides to meet someone and with these custom Snapchat filters, users can have a little fun getting to that someone. This new feature will roll out to Android and iOS users in India starting tomorrow. Also Read - How to use Snapchat's viral Cartoon 3D Style LensAlso Read - Accidently broke Snapchat streak with friends? Here's how to restore it
The custom filters on Snapchat will mostly include ETA filters and Uber ride filters. There will be a mystery filter as well, which will have an added surprise. Once the update rolls out, Uber users will see the Snap card in the Uber feed. Below the Snap card there will be three options to choose from — ETA filters, ride filters and the mystery filter. On choosing one of the filters, the Snapchat app will open through which one can apply the filter on their selfies. The ETA filter includes the text Be there in 5 with the Uber logo. There is an option to unlock the filter for five minutes as well.
In our new rider app, we start with the question Where to so we can get riders to their destination as fast as possible. However besides helping riders get to their destinations, we want to focus on the trip experience itself and make sure riders enjoy the journey,” Apurva Dala, Head of Engineering, Uber India said. “Technology is helping us personalize every ride, making the experience fun and delightful. With this integration, our riders can now Snap along the way and share their Uber moments with friends and family. ALSO READ: Uber could soon charge you more based on your destination: Report
The integration of Snapchat with Uber could possibly help the app increase its user base in India. Snapchat was recently caught in a controversy in India because of an alleged comment made by the Evan Spiegel, the CEO of its parent company Snap Inc. A former employee of Snap had alleged that Spiegel was not interested in expanding the company s business to poor countries like India and that Snapchat was meant for only rich people . This led to an online rage of millennial deleting the app and even starting the Twitter trend #BoycottSnapchat. ALSO READ: Snapchat denies calling India a poor country ; BoycottSnapchat trends on Twitter
Lately, Snapchat is down in a manner of speaking, as Facebook is cleverly stealing all of the app s main features and integrating them on Messenger, WhatsApp and Instagram. Snapchat hasn t been a very global app with its main popularity and user base from the US. The integration of Snapchat in Uber will probably help the app increase its reach in India. ALSO READ: Face filters: Instagram can now even call itself Snapchat and no one would know