Since the rise of Facebook Messenger, WhatsApp and several other messaging services, BBM seems to have taken a back seat. However, for the selective few in the world, who prefer BlackBerry, Uber has now integrated the full service within BBM. Also Read - Uber cab service resumed in 31 cities in India with new Lockdown 4.0 guidelines
In collaboration with Uber, BBM will allow users to book a ride from inside the chat app within the ‘discover’ menu. The feature will reportedly go live in selected countries in Africa, Asia, Europe, North America, and the Middle East, Uber said. Now run by Indonesian telco Emtek, BBM still maintains a decentish following in Indonesia, other parts of Asia, Africa and the Middle East. Also Read - Uber launches 'Uber Connect' package delivery service to rival Dunzo and Swiggy Genie
The BBM partnership makes use of Uber’s web-based app — m.uber — which offers features you’d find in a regular app but comes suited to poor quality connections and lower-end devices. Also Read - Uber to operate 'Essential' cab service to hospitals and pharmacy stores in 4 cities
Naturally, the rollout of this feature isn’t going to close the gap between BBM and other existing messengers, but it is at least a logical move for Uber. It’s also a logical move from BBM, which also needs to compete — it has seen itself slowly squeezed by the rise of WhatsApp, Messenger and other chat apps.