Uber has been subject to immense scrutiny post the Delhi rape incident. From being banned in most cities in India, to changing its business models, the company has put immense efforts to gain back the trust of its lost customers. In a bid restore business, Uber is launching an emergency SOS button in its app starting February 11. Uber further highlights all the security measures it has introduced to ensure the safety of its passengers and asserts that it’s the company’s priority.
This comes after news broke out that the Mumbai Transport department is looking to recommend authorities to ban Uber’s services from the city, as it had not met the pre-mentioned deadline of January 15 to implement safety measures.
Uber responds to this by asserting that it has already begun the process. The company claims that it has started police verifications and checks, and have also roped in a third-party company for further screening of its drivers. The cabs are also GPS-enabled which allows them to be tracked at all times. Apart from the SOS button in the app, the company is also launching the Safety Net feature, which will allow users to easily share their trip details and real-time location with up to five friends and family members.
The blog post reiterated that it has also hired a dedicated Incident Response Team which will oversee any passenger grievance, and will also receive an alert apart from the local police when the SOS button is pressed. This, the company says, will allow it to help the police during distress situations.
Questions and discussion on passenger safety have been massive since the December incident. After the ban, Uber was forced to change its business model and apply for a Radio Taxi to re-enter Delhi. It even waved off commission from drivers, till it gets the license from the authorities.
Meanwhile, the victim has filed a lawsuit against the US-based company for negligence, and is looking for compensation for the same. In a 36-page complaint filed in the US District Court for the Northern District of California, the woman seeks to “slam the brakes on Uber’s reckless worldwide expansion at the unfortunate expense of basic customer safety.”