comscore Uber joins the 'Rouge One' craze, swaps cab icons with Star Wars' X-Wings
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Uber joins the 'Rouge One' craze, swaps cab icons with Star Wars' X-Wings

However, Uber will not be forcing its users to get the Star Wars update, making this feature an opt-in one.

uber-rogue-one

Are you excited about the new Star Wars sequel? Well it turns out, Uber is as excited as you are, or maybe more. In a tiny update that is expected to be rolled out very soon, Uber is pumping in the Rogue One: A Star Wars Story excitement into its riders. The in-app feature, which will be available on an opt-in basis, will replace the tiny car icons on the Uber map with various Star Wars starships, including the iconic X-Wing. And that is not all, previously unreleased video content from Rogue One will be built-in to the Uber app, which can be accessed by riders once the features are activated. Also Read - Uber cab service resumed in 31 cities in India with new Lockdown 4.0 guidelines

Also Read - Uber launches 'Uber Connect' package delivery service to rival Dunzo and Swiggy Genie

The feature has started rolling out for hundreds, including Star Wars fans in India. This isn t the first time Uber tied-up with major films for promotions either. In the past there have been tie-ups with Batman v Superman, X-Men Apocalypse and Kingsman, among others. Disney has gone all out this year with its Star Wars promotions. Also Read - Uber to operate 'Essential' cab service to hospitals and pharmacy stores in 4 cities

Nearly three weeks ahead of the Rogue One launch, Japanese mobile carrier SoftBank had unveiled a smartphone dedicated to the film. Available in two colors, Dark (black) and Light (White) side editions, the device lets you choose your Force allegiance . (Such a brilliant way to know who around you has gone to the Dark side). ALSO READ: Star Wars-themed smartphone launched ahead of Rogue One: A Star Wars Story release

The 7.6mm thin Star Wars mobile phones were made by electronic products manufacturer Sharp and sport a 5.3-inch, full HD (1080p) display. It runs on Android 6.0 and has skin in both light and dark side themes. The device is powered by Snapdragon 820 processor with 3GB of RAM and 32GB of storage, which can be expanded by a microSD card.

Apart from a 22.6-megapixel primary camera and a 3,000mAh battery for extended running hours, the device also has Live wallpapers that make the phone look like an X-Wing or TIE fighter cockpit, a Star Wars Movie Player app that lets a user watch The Force Awakens until the year 2020 and pre-loaded Star Wars: Force Collection card game. Against, the smartphone, went on sale from December 2 only in Japan. ALSO READ: Star Wars porn sales increase 500% after The Force Awakens release

Last year, before the release of the seventh Star Wars movie, The Force Awakens , Google too got a makeover asking people to choose between light or dark side. Google s Star Wars page asked users to login using their Gmail ids and then choose between the light and dark side. Depending upon one s choice, Google s apps and services got a makeover of sorts featuring different elements from the Star Wars universe. Google also planted a Star Wars Easter egg, which when people Googled a long time ago in a galaxy far far away , transformed the search results to look like the opening credits of the movie.

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel. Also follow us on  Facebook Messenger for latest updates.
  • Published Date: December 12, 2016 5:18 PM IST
  • Updated Date: December 12, 2016 5:19 PM IST



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