Uber just debuted its Premier service in two Indian cities Mumbai and Pune. In its pilot phase, select riders will be offered ‘PREMIER’ as an in-app booking option, that is actually as an upgrade to their current UberX experience. The Premier service has been designed to better serve riders while on a trip as well as after it. Over 40 percent of these trips have a shorter pickup time than the predicted arrival time, says Uber. It also allows riders to provide detailed post-trip feedback to Uber through Driver Compliments and Driver Ratings. Also Read - Uber cab service resumed in 31 cities in India with new Lockdown 4.0 guidelinesAlso Read - Uber launches 'Uber Connect' package delivery service to rival Dunzo and Swiggy Genie
“As we work towards reducing private car ownership in India, Uber is focused on building products that will go further in replacing the need for personal mobility options… While private car ownership remains an aspiration for many, riders are seeking a ride that matches the experience of travelling in their own car. PREMIER will provide that to a further degree,” Shailesh Sawlani, General Manager, West, Uber India, stated. The ride-hailing company is clearly looking to tap into premium users as well as convert current loyalists, as it takes the competition to domestic rival Ola. ALSO READ: Uber rolls out in-app chat, multi-destination booking in India; here s how it works Also Read - Uber to operate 'Essential' cab service to hospitals and pharmacy stores in 4 cities
Uber says that Indian riders have been wanting this option for a while now. Premier will have only sedans as car options, and every driver would be experienced completed over 1,000 lifetime trips. Drivers would be those who’ve been acknowledged by riders via the Driver Compliments feature. It would typically include those driver-partners who are rated four plus on the app. At least for now, these enhanced services would be available at UberX rates. ALSO READ: Uber s in-app messaging feature might remain just a gimmick in India
Lately Uber’s been doing a lot in India, as competition in the taxi-hailing market intensifies. Last month, it rolled out its in-app chat feature that allows riders to avoid calling their drivers, and drop their pick-up location through text. It also helps them protect their mobile numbers. A few weeks ago, Uber also enabled UPI payments option on its platform. Uber India also completed 500 million trips in India in four years, and has five million weekly active riders now. Since 2013, Uber has expanded its service to nearly 30 Indian cities, and boasts 4.5 lakh registered driver-partners. The Premier service would likely be rolled out to more locations in the time to come.