comscore Uber testing call and SMS-based cab booking in India
News

Uber testing call and SMS-based cab booking in India: Report

Uber plans to allow users to book cabs through calls and SMS in India soon. The company is setting up call centres to enable such an operation in the country.

  • Published: July 16, 2019 11:09 AM IST
Uber-Pixabay-stock-main

Uber wants to further simplify the process of booking cabs on its platform in India. The can-sharing platform wants to allow users to now book cabs through calls and SMS in local languages. The move is aimed at making it easier for older generation to get on Uber. This will also come in handy when you are stuck in a place without 4G connection. The company is reportedly piloting a call centre for riders to book a cab. This will be the first time that Uber is enabling offline booking after starting as an app-only service. Also Read - Uber India piloting 24x7 security helpline to boost safety of its passengers

Uber to get call and SMS-based booking option

Also Read - Uber plays safe, prices IPO at $45 per share

Uber has avoided a call centre-based booking system so far to curtail costs. However, it is now preparing to engage by setting up local call centres to attract regional customers. The transportation network company has a call centre for drivers. It also has similar operation for emergency situations, where a rider gets call back if they press the SOS button on the app. The new plan will help those who are unable to navigate the app and are unable to do online booking. Also Read - Uber Vouchers launched for businesses in India

“We are trying to play on accessibility and allow people to use local languages to maybe send an SMS or a call to book a ride as opposed to just using the app,” Vidhya Duthaluru, Director, Engineering, who leads Uber s Customer Obsession team in India, told BusinessLine. “It is not just the local language access but it also allows access to older people who are not comfortable navigating apps.”

Ola, Uber’s biggest rival in the country, started operations with a call centre number in India. It shut the facility when Uber entered the country to focus on efficiency of operations. Uber now seems to be taking a page from its local rival in the country. Duthaluru says the new calling and SMS option will bring in section of society that has been excluded so far. The Hindu BusinessLine reports that the service will be available only to a select number of users. The company wants to ensure that its call centre costs do not go through the roof as it adds calls and SMS to the network.

Uber, which became the darling of Venture Capital Firms, has struggled to turn profitable. The company listed itself recently but it did not go down well. The company’s shares have tumbled significantly and have now found support. It is estimated to have a market cap of $75 billion, which is much lower than previous estimate of $100 billion. In order to strengthen its business, Uber is looking to add more commute options. However, simplifying booking in markets like India could pay dividends and drive demand.

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel.
  • Published Date: July 16, 2019 11:09 AM IST



new arrivals in india

Xiaomi Mi 10T Pro
Xiaomi Mi 10T Pro

39,999

Infinix Hot 10
Infinix Hot 10

9,999

Vivo V20 SE
Vivo V20 SE

20,990

Vivo V20
Vivo V20

24,990

Micromax In 1b
Micromax In 1b

6,999

Micromax In Note 1
Micromax In Note 1

10,999

OnePlus 8T
OnePlus 8T

42,999

Samsung Galaxy F41
Samsung Galaxy F41

15,499

Apple iPhone 12 Pro Max
Apple iPhone 12 Pro Max

1,29,900

Apple iPhone 12 Pro
Apple iPhone 12 Pro

1,19,900

Apple iPhone 12 Mini
Apple iPhone 12 Mini

69,900

Apple iPhone 12
Apple iPhone 12

79,900

Poco X3
Poco X3

16,999

Realme Narzo 20A
Realme Narzo 20A

8,499

Realme Narzo 20
Realme Narzo 20

10,499

Realme Narzo 20 Pro
Realme Narzo 20 Pro

14,999

Oppo F17
Oppo F17

17,990

Samsung Galaxy M51
Samsung Galaxy M51

24,999

Poco M2
Poco M2

10,999

Oppo F17 Pro
Oppo F17 Pro

22,990

Realme 7 Pro
Realme 7 Pro

19,999

Realme 7
Realme 7

14,999

Xiaomi Redmi 9A
Xiaomi Redmi 9A

6,799

Vivo Y20
Vivo Y20

12,990

Xiaomi Redmi 9
Xiaomi Redmi 9

8,999

Nokia 5.3
Nokia 5.3

13,999

Motorola Moto G9
Motorola Moto G9

11,499

Realme C15
Realme C15

9,999

Realme C12
Realme C12

8,999

Samsung Galaxy Note 20
Samsung Galaxy Note 20

77,999

Xiaomi Redmi 9 Prime
Xiaomi Redmi 9 Prime

9,999

Oppo Reno4 Pro
Oppo Reno4 Pro

34,990

Samsung Galaxy M01 Core
Samsung Galaxy M01 Core

5,499

Realme 6i
Realme 6i

12,999

Asus Rog Phone 3
Asus Rog Phone 3

49,999

OnePlus Nord
OnePlus Nord

24,999

Infinix Smart 4 Plus
Infinix Smart 4 Plus

7,999

Xiaomi Redmi Note 9
Xiaomi Redmi Note 9

11,999

Samsung Galaxy M01s
Samsung Galaxy M01s

9,999

Vivo X50 Pro 5G
Vivo X50 Pro 5G

49,990

Vivo X50 5G
Vivo X50 5G

34,990

Realme C11
Realme C11

7,499

Poco M2 Pro
Poco M2 Pro

13,999

Realme X3
Realme X3

24,999

Realme X3 SuperZoom
Realme X3 SuperZoom

27,999

Tecno Spark Power 2
Tecno Spark Power 2

9,999

Oppo A12
Oppo A12

9,990

Oppo A52
Oppo A52

16,990

Samsung Galaxy A21s
Samsung Galaxy A21s

15,999

Oppo Find X2
Oppo Find X2

64,990

Motorola One Fusion Plus
Motorola One Fusion Plus

17,499

Samsung Galaxy A31
Samsung Galaxy A31

20,999

Samsung Galaxy M01
Samsung Galaxy M01

8,999

Samsung Galaxy M11
Samsung Galaxy M11

10,999

Infinix Hot 9 Pro
Infinix Hot 9 Pro

9,999

LG Velvet
LG Velvet

Price Not Available

Xiaomi Mi Note 10 Lite
Xiaomi Mi Note 10 Lite

Price Not Available

Apple iPhone SE 2020
Apple iPhone SE 2020

42,500

Honor 30 Pro
Honor 30 Pro

Price Not Available

Honor 30
Honor 30

Price Not Available

OnePlus 8
OnePlus 8

44,999

OnePlus 8 Pro
OnePlus 8 Pro

54,999

Xiaomi Redmi Note 9 Pro
Xiaomi Redmi Note 9 Pro

13,999

Motorola Moto E4
Motorola Moto E4

8,999

Samsung Galaxy On Max
Samsung Galaxy On Max

9,775

nubia N2
nubia N2

15,999

Karbonn K9 Kavach 4G
Karbonn K9 Kavach 4G

5,290

Motorola Moto C Plus
Motorola Moto C Plus

6,999

Best Sellers