First Valentines Day, then Holi and now April Fools Day, Uber loves to celebrate. The cab service company has chalked out a rather elaborate plan for pranksters. Uber has just announced on its blog that it has teamed up with Hamleys to bring in an unique experience for its customers tomorrow. The company says that Uber app users in Mumbai, Delhi, Pune, Chennai, Kolkata,Chandigarh and Jaipur will get a chance to grab a joyride in a Lamborghini or a Ferrari tomorrow, as part of the company’s one-day only ‘Uber Supercar’ initiative. But wait, before you get all geared up and excited – it’s just a prank!
Tomorrow, between 2.00PM-4.00PM, you can request an #UberSUPERCAR through the Uber app and a Ferrari or a Lamborghini will come to take you for a free spin. Except, they are just 1:18 scale models of the real deals. You can spread the rather elaborate blog among your car-crazy friends, or book a joyride for your friends and watch them get fooled, while you coil in laughter capturing it all for record-keeping.
The UberSUPERCAR button will be automatically activated for iPhone and Android app users at 2.00PM. Once you request for the supercar, the app will ask you to set your location. After you set your location, Uber will check if a car (toy car to be precise!) is available in that area, and will send it for a free spin.
Uber cheekily also says that they anticipate a huge demand, therefore users may not get a supercar on first request. So if you’re looking to prank someone, here’s an elaborate tailor-ready one from Uber! Additionally, the user who uses the Supercar prank gets a free ride worth Rs 600 for every ride a friend takes in the toy cars.
Uber has done similar unique initiative earlier with offering chopper rides (real ones!), or driving with puppies while simultaneously promoting pet adoption. Uber even got into the spirit of Holi this year and sent dholwalas along with snacks to Indian offices to celebrate the festival.