comscore US-based Rdio launches music-streaming service in India
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US-based Rdio launches music-streaming service in India

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Rdio has launched its music-streaming services in India. This can be seen as a sort of relaunch for the Dhingana brand, which was shut in February last year before being acquired by the US-based company a month later. Also Read - Google Play Music shutting down this year: Here's why

Also Read - Spotify removes 10,000 song limit in user library

Rdio is following a freemium model in India, wherein it offers users access to a free Internet radio as well as pre-curated playlists. Users can opt for subscriptions as well, which costs Rs 120 per month. The subscription model will let users access any song, album, playlist of station without any ads. Additionally, the service also allows users to save songs and listen to them offline, without the need for any data connection. Also Read - Spotify inks a global licensing deal with Warner Music Group; all the missing music to be available soon

The app also includes support for services like Shazam and SoundHound. Shazam users can connect their Rdio accounts to automatically add their discovered tracks to Rdio playlists. SoundHound users can also listen to their discovered tracks on Rdio. Lastly, Rdio also supports Google Chromecast to let users cast their Rdio content to TVs.

Rdio boasts over 32 million songs in about 43 languages across global, regional and local labels including Yash Raj, Sony Music, Warner Music Group and Universal Music among others. Interestingly, these labels also include T-Series, which had pulled its licensing agreement with Dhingana last year. The Indian music consumer is warming up to the music streaming services already very popular globally, and we are excited to partner with Rdio for their new internet music streaming service and are happy to offer our library of India s top Bollywood catalog along with curated stations to make the listening experience effortless, Neeraj Kalyan President of T-Series said.

As a part of the Dhingana acquisition, co-founders Swapnil and Snehal Shinde joined the Rdio brand. “Over the past seven years, my brother and I have dedicated our lives to bringing millions of users the diverse and wonderful music of India, Snehal Shinde said. Last year Rdio acquired Dhingana and we set out to marry our Indian expertise and experience with the best global music platform. We are proud now to introduce Rdio to India, a world class product that delivers a global music service with a localized user experience for music fans in India and abroad.”

You can head over to the Google Play Store, App Store or the Windows Phone Store to download the Rdio app.

Competition

Rdio will be up against the likes of Saavn and Gaana among others. Both the apps offer free music streaming, as well as paid subscriptions for Rs 120 and Rs 220 per month respectively. Hungama too offers a similar model, and for Rs 110 per month users get access to unlimited audio and video. Recently, Australia-based Guvera too launched its services in India.

The press release follows.

Rdio Comes to India with Over 32-Million Songs; Leads with Free Internet Radio With Upgrade Option to Full On-Demand Subscription Services All Tuned to You

Brings The Largest Catalog Ever Available In India Featuring Content In 43 Languages Licensed from Global, Regional And Local Labels, including T-Series, Yash Raj, Sony Music, Warner Music Group and Universal Music

January 15, 2014 San Francisco — Rdio (www.rdio.com), a leading global music streaming service now available in 61 countries, announced today its much-anticipated launch in India. The new service, available on any device, features the largest catalog to ever be available in India with over 32 million songs in 43 languages from global, regional and local labels. Users can choose from hundreds of curated stations, including those curated by some of the top labels in India, or create their own personalized stations. Rdio offers a programmed, free internet radio experience — no trial or subscription necessary. Rdio s free radio experience can be upgraded to a full on-demand subscription service with access to any song, album, playlist or station, online or offline, without ads for $1.99 USD or 120 Rupees a month. Rdio listeners can enjoy their music on mobile, web, connected home audio, TV and automobiles.

At Rdio, we re focused on creating the world s best music experience built around the listener, said Anthony Bay, CEO of Rdio. India is the fastest growing Internet market in the world with one of the most vibrant cultures for music. We have built a strong local organization here, which is now our largest office and team outside the U.S. Our objective is to raise the bar for the digital music experience in India and provide the most robust offering of music from around the world, all tuned to each individual listener.

After acquiring Dhingana, the leading streaming music service in India, in March 2014, Rdio is entering the Indian market with a unique streaming experience unlike any other in the current marketplace. Rdio s award winning application is widely recognized as the premier listening experience and its critically acclaimed internet radio service pulls from a catalog of songs and a wide variety of station types, including algorithmically generated artist and genre-based stations, human-curated stations programmed to fit any mood or activity, personalized stations tuned to each individual listener, and stations based on tastemakers and labels.

“Over the past seven years, my brother and I have dedicated our lives to bringing millions of users the diverse and wonderful music of India, said Snehal Shinde, VP of Emerging Markets at Rdio (Co-founder of Dhingana). Last year Rdio acquired Dhingana and we set out to marry our Indian expertise and experience with the best global music platform. We are proud now to introduce Rdio to India, a world class product that delivers a global music service with a localized user experience for music fans in India and abroad.”

The Indian music consumer is warming up to the music streaming services already very popular globally, and we are excited to partner with Rdio for their new internet music streaming service and are happy to offer our library of India s top Bollywood catalog along with curated stations to make the listening experience effortless. said Neeraj Kalyan President of T-Series.

Rdio s unique features underscore its commitment to create the best-in-class internet radio experience through personalized music discovery, coupled with a best-in-class on-demand subscription offering.

Key features of Rdio include:

  • Browse — Where Rdio s newly curated stations can be explored.
  • Home — An evolving and constantly refreshing feed of personalized music stories that surfaces the best of Rdio in a single destination. Stories are built around the listener s music preferences, recent activity from tastemakers and friends, recommendations from Rdio experts, and more.
  • Favorites — Expanding listeners collections so they can keep track of everything they love, all in one place.
  • Trending — See which stations, songs, albums, artists, or playlists are popular among all Rdio music lovers, or toggle to people you follow and make it more personal.

Strategic Partnerships in India:

In addition to providing the largest catalog of songs in the market, Rdio offers listeners a wide variety of ways to enjoy their favorite music as seen through partnerships with mobile app and automotive brands:

  • Shazam users can now connect their Rdio account to get the tracks they discover automatically added to Rdio playlists. Rdio users can also go beyond the preview, playing full tracks from Rdio right in Shazam.
  • SoundHound also connects listeners directly with Rdio and enables discovered songs to be played back in app and also linked to a playlist in Rdio.
  • Google Chromecast casts Rdio content to the TV s from Rdio iOS, Android, and Web apps.
  • Rdio provides interactive streaming music for all Volvos in India along with aftermarket car entertainment devices such as Pioneer AppRadioLive, and HARMAN Aha Radio.
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  • Published Date: January 15, 2015 10:40 AM IST



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