comscore US Elections 2016 live streaming videos broke all records on the internet: Akamai
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US Elections 2016 live streaming videos broke all records on the internet: Akamai

With the campaign, coverage and result almost entirely taking over social media platforms through the year 2016, many social media platforms have set records with the event.

donald-trump

US Elections 2016 have been historic on many levels. While it was for the first time that a reality show participant, with no political background whatsoever, became the president of the United States, the election year also set many other records. One among these records is the statistics shared by the content delivery network company, Akamai Technologies, which states that the media coverage, specifically live coverage, during these presidential elections was the largest single news event that the company has ever delivered. Also Read - Explained: Can Twitter get banned in India?

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According to the data shared by Akamai, live video streaming traffic specific to the election peaked at 7.5 Tbps on the Akamai Platform shortly before midnight (Eastern Time) on November 8, eclipsing previous news events, and placing US Election coverage among the highest video traffic peaks for any individual event delivered by Akamai. Akamai also estimated a streaming audience size during last night s election of 3.35 million, up from 1.8 million during the first 2016 Presidential debate on September 26. Also Read - Twitter friends/followers seeking your unwanted attention could be Unmentioned 

“In what has already been a record-setting year for live streaming with the European soccer finals, Rio and the recent Presidential debates, Akamai has again helped our customers deliver unprecedented levels of online video with last night’s election coverage,” said Bill Wheaton, Executive Vice President and General Manager of Media at Akamai. “Not only are more people watching online in general, they’re watching at higher quality, which contributes to the increasingly higher peaks in traffic that we’re observing.”

Comparing to the previous year, Election Day traffic on Akamai in 2004 peaked at a relatively modest 21 Gbps. The 2009 Obama inauguration reached 1.1 Tbps and the Royal Wedding in 2011 hit 1.3 Tbps. However, the first 2016 Presidential debate peaked at 4.4 Tbps in September. With the 2016 Election Night taking the cake with a surge to 7.5 Tbps.

Akamai Technologies isn t the only platform setting records on the 2016 US Elections Day. With 35 million tweets on the US Election Day, Twitter on November 9, broke its earlier record set in 2012 Election Day of more than 31 million tweets. By 7:30AM (India time) on Wednesday, over 35 million election-related tweets were posted on the social media platform, USA Today reported. ALSO READ: Twitter sets record with 35 million tweets related to US Election Day

Facebook, on the other hand, reported yesterday that 115.3 million people on the platform generated 716.3 million likes, posts, comments and related shares on November 8 across the world. There were 643 million views of election-related videos on the social networking platform. Besides that, Facebook also released a year round data, which revealed that since March 23 2016, over 9.3 million Indians, in particular, generated over 40 million likes, posts, comments and shares related to the US presidential election.

Facebook released the data as America went in to elect its 45th President later November 8. The data showed that in totality between March 23, 2015, and November 1, 2016, over 289 million people around the world generated 10 billion likes, posts, comments and shares related to the US election. The data by Facebook has been traced from March 23 2015, the day first candidate Ted Cruz of the Republican Party announced his candidacy for President. ALSO READ: 9.3 million Indians generated 40 million Facebook posts on US presidential election

Facebook said that in 2015, the most talked-about topic worldwide on Facebook was the US presidential election, with people using the platform to debate, discuss and engage with the campaign for election. The three presidential debates and the release of the Access Hollywood tape has been listed among top 10 moments of the campaign on Facebook. Facebook also listed eight top-performing posts, two from each of the major party presidential candidates.

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  • Published Date: November 10, 2016 2:15 PM IST



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