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Video streaming on smartphones a disappointing experience in India: Report

The country falls into the 'Poor' category for video streaming, says the latest OpenSignal report.

  • Published: September 25, 2018 4:52 PM IST

The arrival (and subsequent success) of Reliance Jio and its ridiculously-affordable data offerings have forced rival telecom operators to lower their tariffs, making high-speed data plans accessible for everyone. But more importantly, it has also led to video streaming services like Netflix and Amazon Prime Video getting increasingly popular by the day. As great as it may sound, it seems that the fastest-growing smartphone market in the world has still a long way to go when it comes to streaming services.

The latest report by OpenSignal has concluded that India falls into the ‘Poor’ category (below the basic ‘Fair’ level) when it comes to video consumption experience on mobile devices like smartphones. Some other countries that are in the same category as India are Iran and the Philippines.

It’s worth mentioning that ‘Poor’ means a score of 0-40, while 40-55 is considered ‘average’. Next up is ‘Good’ (55-65), ‘Very Good’ (65-75), and ‘Excellent’ (75-100).

“Our tests sample video at multiple resolutions accessed from multiple content providers, and they weigh three main criteria: the load time before the video begins playing, the stalling rate characterized by stops and stutters in the video playback, and the level of picture resolution,” reads a statement by OpenSignal regarding the report.

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Of the 69 countries analyzed by the company, 11 earned a ‘Very Good’ rating, which signifies streaming videos loading up quickly and not buffering even after switching to higher resolutions. While no country could get into the ‘Excellent’ category, with a speed of 45.58Mbps, South Korea was adjudged as the fastest in the report.

  • Published Date: September 25, 2018 4:52 PM IST