Alibaba is involved in many fields such as trade, finance, logistics, and cloud computing to name a few. It is now being reported that the e-commerce giant is looking forward to entering the smartphone space in conjunction with Vivo.
According to Hong Kong’s Insideretail, Alibaba could build its own operating system, YunOS, and use Vivo’s hardware to accompany with. Alibaba’s YunOS is based on the Linux operating system, and is already the second largest OS behind Android in China. Aesthetically, the appearance of this ROM is very similar to Android. In fact, it is practically identical to Xiaomi MIUI customs skin. Alibaba has before denied YunOS’ similarities with Android, clinging to a simple argument – “Android has become a standard model, so any radically different innovation has a design identical to it. Hence the similarities”.
The OS could come pre-loaded with Alibaba’s own shopping apps, and use its own cloud computing software to manage and store data. Alibaba and Vivo will screen, process, analyze, and use artificial intelligence to guess people’s shopping needs. This is based on the user’s personal “deep customization” data. As Alibaba’s first attempt in the field of mobile phones, Jack Ma attaches great importance to this strategy.
Watch: Vivo NEX First Look
Vivo is also said to be giving quite a bit of importance to this cooperation, and hopes to regain market share in the domestic market. Alibaba’s new mobile phone doesn’t have any expected launch date, although, it could just be a China-exclusive, sold through Aliexpress stores.