Lately, smartphone companies have developed an affinity to the sub-brand strategy. Xiaomi was the latest to do it splitting off its Redmi series into a separate subsidiary in early 2019. Following the likes of Huawei and Oppo is Vivo, which recently revealed its quirky sub-brand called IQOO. Pronounced I-koo , this Vivo offshoot is reportedly set to cater to the premium segment. While there is yet to be any official word on the sub-brand’s first smartphone, an alleged IQOO smartphone has been spotted for first time on live television. Also Read - Vivo iQOO Neo 5S, iQOO Neo 5 SE might support 66W fast chargingAlso Read - Flipkart Big Bachat Dhamaal sale: Best smartphone deals on iPhone 12 Mini, ROG Phone 3 and more
This upcoming IQOO smartphone was revealed at a Tencent live broadcast of an NBA All-Star game, and its back was shown off clearly. As you can see in the images, the mysterious IQOO smartphone features a triple-camera setup at the top-left corner, and a glossy Blue finish. Similar to what Honor does, there s an IQOO branding on the bottom left side of the smartphone. Also Read - Vivo could soon launch rollable smartphone similar to Oppo Find X 2021
That s pretty much everything the live images reveal as of now. Last week, alleged renders of a foldable phone said to be from IQOO made the rounds on the internet. But such a launch seems a bit too far-fetched at the moment. Previously, IQOO confirmed through its official account that its first smartphone will have the flagship Qualcomm Snapdragon 855 SoC while all other features remain under wraps.
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In the meantime though, Vivo is gearing up to launch its V15 Pro smartphone in India on February 20. The Vivo V15 Pro is said to have a triple camera setup at the back, and a 32-megapixel pop-up front shooter along with a Snapdragon 675 SoC. The price is expected to be under Rs 25,000.