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Vivo V7 gets a price cut of Rs 2,000; will now retail at Rs 16,990

Vivo V7 has received a price cut of Rs 2,000 in India. The smartphone is now available via online as well as offline retail channels for Rs 16,990.

  • Published: December 29, 2017 3:34 PM IST
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Vivo V7 selfie-centric smartphone has received a price cut of Rs 2,000 in India. The smartphone is now available for Rs 16,990 after launching for Rs 18,990 last month. The smartphone is available at its discounted price via online as well offline retail channels.

Vivo V7 was launched last month for Rs 18,990, and the company has announced a price cut within a month. The smartphone was launched exclusively on Flipkart but is also available from other e-commerce platforms including Amazon India and Paytm Mall. The smartphone is also available through offline platforms in gold, blue and black color options.

Vivo V7 specifications and features

In terms of specifications, the Vivo V7 features a 5.7-inch FullView IPS display with a HD+ resolution of 1440×720 pixels. The smartphone features new bezel-less design with aluminum unibody while the display supports the taller 18:9 aspect ratio. Powering the device is Qualcomm Snapdragon 450 SoC coupled with 4GB RAM and 32GB internal storage.

The highlight of Vivo V7 is its 24-megapixel selfie camera with f/2.0 aperture. There is also a 16-megapixel rear camera with f/2.0 aperture, phase detection autofocus and LED flash. The primary camera also supports 1080p video recording at 30 frames per second.

The Vivo V7 comes with connectivity options like Wi-Fi, Bluetooth, GPS and 4G with VoLTE support. The smartphone gets a rear-mounted fingerprint sensor, runs Funtouch OS 3.2 based on Android 7.1.2 Nougat and is backed by a 3,000mAh battery.

Earlier this month, Vivo announced a permanent price cut of Rs 3,000 on Vivo V5s. The smartphone was launched at a price of Rs 18,990, and it is now available for Rs 15,990.

The price cut comes as a surprise after company recently claimed that its premium V7+ smartphone leads in the Rs 20,000 to Rs 30,000 price category. The company claims to have 38 percent market share in the price segment citing Counterpoint Research numbers. The Vivo V7 price cut can be seen as a way to establish lead in the sub-Rs 20,000 where Huawei and Motorola have strong competitors in the form of Honor 9i and Moto G5S.

  • Published Date: December 29, 2017 3:34 PM IST


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