Telecom major Vodafone today said it is happy with its performance in six years of its operation in Bihar and Jharkhand, during which it has become a leading brand in the two states. Also Read - Jio maintains lead in 4G download speed, Vi in upload in May: TRAI
The company launched its operations in Bihar and Jharkhand in 2008 and “in this relatively short span of time, Vodafone has become one of the preferred brands in the region,” Rajshekhar Metgud, Business head, Bihar & Jharkhand, Vodafone told reporters. It has become one of the top two telecom players in the circle by revenue market share, Metgud said. Also Read - Fake WhatsApp message claims free internet for three months, don't fall for it
The company has over this period invested over Rs 2,000 crore to expand its network and broadbase its distribution reach and make retail touch points easily accessible. Ever since Vodafone entered the Bihar and Jharkhand circle it has revolutionalised the voice and data market by introducing several unique offerings, Metgud said. The latest offerings are the recently launched “every recharge wins” for its pre-paid customers and “Vodafone Red” for post-paid customers, he said. Also Read - Vi (Vodafone Idea) is now focusing on growing broadband business with You Broadband
Vodafone is M-pesa, a mobile money transfer and payment service was launched in Bihar and Jharkhand in April 2013. Currently Vodafone has over 4500 M-Pesa agents and more than 1.5 lakh subscribers in the circle, Metgud said.