comscore Vodafone Idea removing some affordable postpaid plans | BGR India
News

Vodafone Idea aims to boost ARPUs by removing entry-level postpaid plans: Report

The move to push postpaid customers to relatively expensive plans is interesting as it comes at the cost of subscribers. Both Airtel and Vodafone Idea are aiming at profitability and don’t mind if some users leave in the process.

  • Published: June 12, 2019 11:50 AM IST
telecom-tower-pixabay-stock-image

Telecommunications giant Vodafone Idea has taken an action that may affect its postpaid users. According to a new report, it looks like the company is working on removing some of the affordable postpaid plans. This means that its current or potential postpaid users in the future will not be able to switch to these inexpensive offers. The report noted that Vodafone Idea seems to be following in the footsteps of its rival Bharti Airtel. Airtel also made a similar move some time back indirectly pushing its users to opt for somewhat expensive plans. The report notes that this move indicates that both Bharti Airtel and Vodafone Idea are aiming at more average revenue per user (ARPU). Also Read - Vodafone RED Together postpaid plans offer up to 5 connections, 200GB data and more

Also Read - Vodafone Rs 599 prepaid plan launched with unlimited calling, 6GB data and more

The move to push postpaid customers to relatively expensive plans is interesting as it comes at the cost of subscribers. Both Airtel and Vodafone Idea are aiming at profitability and don t mind if some users leave in the process. According to the report by The Economic Times, Vodafone Idea has started sending SMS messages. The company is only sending these messages to postpaid subscribers who have subscribed to the low value, affordable plans. As part of the message, Vodafone Idea is informing them that they have been upgraded to the Rs 399 monthly rental plan. Also Read - Airtel reintroduces Rs 349 and Rs 399 postpaid plans in select circles

A recent message to an Idea customer stated that the company is upgrading them to its Nirvana 399 plan. Taking a look at the Vodafone Idea website and mobile app, it appears that the company has removed the Rs 299 plan. However, the company confirmed that it is still offering the Idea Nirvana Rs 299 plan. As noted above, this move comes months after Airtel did something similar.

A larger shift for Airtel and Vodafone Idea towards more revenue

As reported previously, Bharti Airtel also scrapped all its postpaid plans below Rs 499 while chasing higher ARPUs. The report also noted that this is part of a larger shift where these operators are trying to combat Jio. Talking about the larger shift, both companies are letting go of low-end plans that are usually used on 2G networks. This will allow Airtel and Vodafone Idea to focus their resources on 4G services. This move also comes months after these companies introduced minimum recharge plans for prepaid-users to generate revenue.

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel.
  • Published Date: June 12, 2019 11:50 AM IST



new arrivals in india

Realme Narzo 20A
Realme Narzo 20A

8,499

Realme Narzo 20
Realme Narzo 20

10,499

Realme Narzo 20 Pro
Realme Narzo 20 Pro

14,999

Oppo F17
Oppo F17

17,990

Samsung Galaxy M51
Samsung Galaxy M51

24,999

Poco M2
Poco M2

10,999

Oppo F17 Pro
Oppo F17 Pro

22,990

Realme 7 Pro
Realme 7 Pro

19,999

Realme 7
Realme 7

14,999

Xiaomi Redmi 9A
Xiaomi Redmi 9A

6,799

Vivo Y20
Vivo Y20

12,990

Xiaomi Redmi 9
Xiaomi Redmi 9

8,999

Nokia 5.3
Nokia 5.3

13,999

Motorola Moto G9
Motorola Moto G9

11,499

Realme C15
Realme C15

9,999

Realme C12
Realme C12

8,999

Samsung Galaxy Note 20
Samsung Galaxy Note 20

77,999

Xiaomi Redmi 9 Prime
Xiaomi Redmi 9 Prime

9,999

Oppo Reno4 Pro
Oppo Reno4 Pro

34,990

Samsung Galaxy M01 Core
Samsung Galaxy M01 Core

5,499

Realme 6i
Realme 6i

12,999

Asus Rog Phone 3
Asus Rog Phone 3

49,999

OnePlus Nord
OnePlus Nord

24,999

Infinix Smart 4 Plus
Infinix Smart 4 Plus

7,999

Xiaomi Redmi Note 9
Xiaomi Redmi Note 9

11,999

Samsung Galaxy M01s
Samsung Galaxy M01s

9,999

Vivo X50 Pro 5G
Vivo X50 Pro 5G

49,990

Vivo X50 5G
Vivo X50 5G

34,990

Realme C11
Realme C11

7,499

Poco M2 Pro
Poco M2 Pro

13,999

Realme X3
Realme X3

24,999

Realme X3 SuperZoom
Realme X3 SuperZoom

27,999

Tecno Spark Power 2
Tecno Spark Power 2

9,999

Oppo A12
Oppo A12

9,990

Oppo A52
Oppo A52

16,990

Samsung Galaxy A21s
Samsung Galaxy A21s

15,999

Oppo Find X2
Oppo Find X2

64,990

Motorola One Fusion Plus
Motorola One Fusion Plus

17,499

Samsung Galaxy A31
Samsung Galaxy A31

20,999

Samsung Galaxy M01
Samsung Galaxy M01

8,999

Samsung Galaxy M11
Samsung Galaxy M11

10,999

Infinix Hot 9 Pro
Infinix Hot 9 Pro

9,999

LG Velvet
LG Velvet

Price Not Available

Xiaomi Mi Note 10 Lite
Xiaomi Mi Note 10 Lite

Price Not Available

Apple iPhone SE 2020
Apple iPhone SE 2020

42,500

Honor 30 Pro
Honor 30 Pro

Price Not Available

Honor 30
Honor 30

Price Not Available

OnePlus 8
OnePlus 8

44,999

OnePlus 8 Pro
OnePlus 8 Pro

54,999

Xiaomi Redmi Note 9 Pro
Xiaomi Redmi Note 9 Pro

13,999

Motorola Moto E4
Motorola Moto E4

8,999

Samsung Galaxy On Max
Samsung Galaxy On Max

9,775

nubia N2
nubia N2

15,999

Karbonn K9 Kavach 4G
Karbonn K9 Kavach 4G

5,290

Motorola Moto C Plus
Motorola Moto C Plus

6,999

Best Sellers