Findings of Neilen Informate Mobile Insights’ latest report on Indian Smartphone Users depicts that smartphone consumers are inclining towards the data driven services like games, apps and the Internet, resulting in a decline in usage of voice and text services. The report suggests that the once dominant voice and text services now account for only 25 percent of smartphone usage, while rest of the market is driven by multimedia, games, chat services and music apps, leading to changing consumer usage patterns. The smartphone consumers today prefer paying for these data driven services over spending on native text and voice service, the report suggests. Also Read - Indian government to postpone tariffs on imported smartphone touch panels: Report
The study conducted in the September-October’12 on over 10,000 smartphone users across 46 cities in India, suggests that games, even if paid, are the most popular category amongst all the services on smartphones, with nearly three out of five users or 58 percent of the paid app users spending on games. Chat and instant messaging services with 53 percent are the next most preferred paid apps followed by streaming music services with 45 percent. This increase in data usage is mainly due to youth under 25, which accounts to more than half of all the data users.
Besides this, the report also speculates smartphones account for 40 million units in the total of 900 million devices used in India. As per the findings, 93 percent of the smartphone users own only one handset and Android rules the smartphone market in India by holding 62 percent of overall smartphone users, followed by Symbian registering 21 percent of smartphones users. Apple enjoys only one percent of the total users, while Windows and BlackBerry also see a single digit market share.
It is not only smartphones that are witnessing a surge in the market, with budget tablets flooding the market tablets will also be registering an increase in demand, the study points. Of all the participants in the study, only 3 percent owned a tablet while 11 percent intend to buy one this year. Moreover, consumers spend about an hour more on tablets than on their smartphones.