comscore ‘We experienced the highest switcher rate from Android’: Apple CEO Tim Cook
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‘We experienced the highest switcher rate from Android’: Apple CEO Tim Cook

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Late last night, Apple announced its third quarter earnings, and despite traditionally being a slow quarter, the Cupertino-based company managed to sell a relatively high number of iPhones. What s more interesting though is CEO Tim Cook is quite bullish about how a record number of Android users are switching over to iPhones. Also Read - Flipkart Big Saving Days sale begins for Plus members: Check out top deals on smartphones

Also Read - iPhone 11 selling with more than Rs 8,000 discount in India, but for a limited period

During the hour long call earnings call, Cook said, The strong iPhone results were broad-based in both developed and emerging markets, and we experienced the highest switcher rate from Android that we’ve ever measured. Also Read - Apple App store removes this popular dating app for spreading misinformation

In terms of the percentage of customers that have upgraded to a 6 and 6 Plus versus that have not upgraded, it’s 73 percent, or meaning that 27 percent of the installed base of customers prior to the launch of 6 and 6 Plus have now upgraded, Cook said.

The thing that makes me very bullish is the 27 percent number I just quoted; the fact that we are seeing the highest Android switcher rate; the customer satisfaction that we have on the iPhone versus the competition it’s a huge margin; the loyalty rate that we have versus competition, an enormous gap there, he added.

Lastly he also said how Apple is using different strategies to make Android users switch sides. In certain geographies, the way that we win is to get [Android] switchers, Cook said. In other geographies, the way that we win is to get people to buy their first smartphone. In other geographies, the way that we win is to get people to upgrade from their current iPhone.

This reflects what Cook said earlier this year in an interview with WSJ. Cook had said that fewer than 15 percent iPhone users upgraded to iPhone 6 or iPhone 6 Plus with the majority coming from Android.

In Q3, 2015, Apple sold 47 million iPhones, which represents a 35 percent year-over-year growth, when it sold 35.3 million iPhones. This comes on the back of two blockbuster quarters wherein it sold 74.5 million iPhones in Q1, and 61 million iPhones in Q2.

RELATED: Apple announces Move to iOS app on iOS 9 to make it easier than ever for Android users to switch to an iPhone

Going forward, Apple and Cook are similarly confident about making more Android users switch to iPhones. To aid them, Apple will be introducing a Move to iOS app on the forthcoming iOS 9.

As the name suggests, the app will carry over your essential details like contacts, messages, calendar entries, photos and mail accounts among others from any Android device to an iOS device running on iOS 9. Furthermore, it will also suggest what apps to download based on the free Android apps on your older smartphone. In case of paid apps, the app will add their iOS counterparts to the App Store wish list.

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  • Published Date: July 22, 2015 4:48 PM IST



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