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Weak Q4 consumer demand pulls India PC shipment down by 2.8% in 2018: IDC

The shipment during the fourth quarter of 2018 stood at 1.99 million units, down by 23.8 per cent year-on-year.

  • Published: February 15, 2019 4:40 PM IST
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New Delhi, Feb 14 (PTI) PC shipment in India declined by 2.8 per cent to 9.3 million units in 2018 compared to the previous year, mainly due to muted consumer demand and absence of large special projects in the October-December 2018 quarter, according to research firm IDC.

The shipment during the fourth quarter of 2018 stood at 1.99 million units, down by 23.8 per cent year-on-year.

The overall market saw good momentum in the first half 2018 due to stable consumer spending and the execution of special projects, IDC said.

“However, the market witnessed challenges in the second half of 2018 in both consumer and commercial segment owing to the aggressive stocking of inventory, drop in demand and impact of processor shortages,” it added.

HP led the market with 31 per cent overall market share, followed by Dell (23 per cent), Lenovo (20.6 per cent), Acer (12 per cent) and Apple (3.9 per cent) in 2018.

“Despite decline in CY2018, the industry is seeing new adoption trends of traditional PCs. The market witnessed the rise of new form factors in both desktop and notebook category,” IDC India Research Manager (IPDS and PCD) Nishant Bansal said.

All-in-One, Ultra-small and small desktops saw a combined growth of 23 per cent year-on-year, while convertibles and ultra-slim notebooks observed a cumulative growth of 75 per cent y-o-y, he added.

“Traction towards exciting new categories such as branded gaming notebooks continued in CY2018, clocking a growth of 123 per cent y-o-y. Gaming and new form factors have been driving the growth of the premium market segment in CY2018,” Bansal said.

In 2018, the consumer market dropped by 1.5 per cent and recorded an overall shipment of 4.54 million units. The segment saw a decline of 25.7 per cent in the December 2018 quarter with shipment of 0.91 million units.

Commercial shipments, on the other hand, fell by 4 per cent to 4.76 million units in 2018 and by 22.1 per cent (to 1.08 million units) in the fourth quarter of 2018.

“Heading into Q1 2019, IDC expects the consumer market to decline due to frail consumer sentiment and see a correction of inventory in the channel. IDC anticipates vendors to push the new portfolio of products into the market to drive demand in the mid of CY2019,” IDC India Associate Research Director (Client Devices and IPDS) Navkendar Singh said.

The commercial market is expected to grow on the back of the execution of special projects, he added.

Moreover, the government segment is likely to withhold on spending before the general elections. Headwind around processor shortage is expected to continue, impacting vendor shipments in Q1 2019, he said.

This is published unedited from the PTI feed.

  • Published Date: February 15, 2019 4:40 PM IST