comscore Wearable devices could be out of fashion by 2016
News

Wearable devices could be out of fashion by 2016

The wearables market is riding the crest of a wave at the moment and as many as 48 million devices, from smartwatches and headsets to activity trackers could be snapped up by consumers excited by the

  • Published: May 25, 2014 12:01 PM IST
wearable-technology

wearable-technologyThe wearables market is riding the crest of a wave at the moment and as many as 48 million devices, from smartwatches and headsets to activity trackers could be snapped up by consumers excited by the hype by the end of this year. However, that wave could be in danger of crashing and wiping out demand as early as 2016, according to a new report. Also Read - Samsung will continue to run Tizen on its Smart TVs, even after Google partnership

This is because, according to NPD DisplaySearch, the hype around the gadgets is beginning to fade, and unless prices drop or a wearable launches that becomes an essential tech gadget like a smartphone, smartwatches and smartglasses are in danger of being seen as a fashion fad. Also Read - Google says next Wear OS update will make smartwatches faster

“We expect that the dynamics of the wearables market will be similar to DVD, LCD TV, smartphones, and other digital consumer markets with commoditized hardware,” outlined Paul Gray, director of European TV research for NPD DisplaySearch. “The arrival of Samsung, LGE, and other large, cost-efficient manufacturers to the wearables market would bring prices and margins down.” Also Read - Smartwatches can now track hand gestures using sonar technology

However, it is still unclear how the devices are going to develop over time and which ones will and won’t find their consumer niche. And because of this, in its Wearable Device Market and Forecast Report, NPD has outlined three potential future scenarios.

The first, which NPD calls the “Forward into the Past” scenario, sees expensive wearable tech devices appealing to and being snapped up by wealthy early adopters in small numbers. For example, Google Glass has just gone on sale in the US, but with a $1500 price, making the gadget more expensive than a MacBook Pro notebook and putting it beyond the reach of many consumers.

The people who do snap up the smart headset will reinforce its desirability, but sales won’t increase until prices fall. This takes years and will lead to a noticeable dip in the market while competition is increasing and component prices drop.

The “Incidental to Essential” scenario sees a class of wearables becoming must-have items because of their functionality or because of clever lock-ins — so access to certain types of apps or services or an ecosystem. NPD compares this scenario to how iTunes went from nothing to all-conquering.

The final scenario, “Persuasive and Pervasive,” is most likely to be powered by devices focused on health. The wearables that are already catching on are those focused on quantifying activity, health and movement, rather than smartphone notifications, and NPD can see a future where this type of product’s usefulness leads to it being recommended by healthcare professionals and becoming popular with consumers in countries where consumers are focused on well-being but access to on-demand healthcare isn’t always straightforward.

For instance, the biggest market currently for fitness-tracking wristbands is the US.

While reports on the wearables market sometimes differ greatly in terms of current and projected shipments from research firm to research firm, one thing they tend to have in common is a focus on Apple.

Unless the company enters the market with a reference-setting product, wearable devices may take a long time to find a niche, a clear use case and to genuinely appeal to customers.

For example, pre-iPhone, there was a need for the features that a smartphone offered, but not in the package they were offered. Apple’s first phone helped consumers make sense of the hype and the buzz. And clearly there are hopes that Apple will ride to the rescue again with an ‘iWatch’ that turns the buzz into something much more easy to comprehend.

Otherwise, according to NPD, the wearables market will peak in 2015 with sales of potentially 91 million devices, then plummet again as fashions change and the hype dissipates.

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel. Also follow us on  Facebook Messenger for latest updates.
  • Published Date: May 25, 2014 12:01 PM IST



new arrivals in india

Infinix Note 10
Infinix Note 10

10,999

Vivo Y73
Vivo Y73

20,990

OnePlus Nord CE 5G
OnePlus Nord CE 5G

22,999

iQOO Z3
iQOO Z3

19,990

Realme C25s
Realme C25s

9,999

Poco M3 Pro 5G
Poco M3 Pro 5G

13,999

Realme X7 Max 5G
Realme X7 Max 5G

26,999

Oppo F19
Oppo F19

18,990

Motorola Moto G40 Fusion
Motorola Moto G40 Fusion

13,999

POCO M2 Reloaded
POCO M2 Reloaded

9,499

OPPO A74 5G
OPPO A74 5G

17,990

Oppo A53s 5G
Oppo A53s 5G

14,990

Vivo V21 5G
Vivo V21 5G

29,990

Realme C25
Realme C25

9,499

Realme C21
Realme C21

7,999

Realme C20
Realme C20

6,799

Motorola Moto G60
Motorola Moto G60

17,999

iQOO 7
iQOO 7

31,990

Samsung Galaxy M42 5G
Samsung Galaxy M42 5G

21,999

Xiaomi Mi 11 Ultra
Xiaomi Mi 11 Ultra

69,999

Xiaomi Mi 11X Pro 5G
Xiaomi Mi 11X Pro 5G

39,999

Xiaomi Mi 11X
Xiaomi Mi 11X

29,999

Realme 8 5G
Realme 8 5G

13,999

Samsung Galaxy F02s
Samsung Galaxy F02s

8,999

Samsung Galaxy F12
Samsung Galaxy F12

10,999

POCO X3 Pro
POCO X3 Pro

18,999

Realme 8 Pro
Realme 8 Pro

17,999

Realme 8
Realme 8

14,999

Vivo X60 Pro Plus
Vivo X60 Pro Plus

69,990

Vivo X60 Pro
Vivo X60 Pro

49,990

Vivo X60
Vivo X60

37,990

OnePlus 9 Pro 5G
OnePlus 9 Pro 5G

64,999

OnePlus 9R 5G
OnePlus 9R 5G

39,999

OnePlus 9 5G
OnePlus 9 5G

49,999

Samsung Galaxy A72
Samsung Galaxy A72

34,999

Samsung Galaxy A52
Samsung Galaxy A52

26,499

Micromax In 1
Micromax In 1

10,499

Asus ROG Phone 5
Asus ROG Phone 5

49,999

Samsung Galaxy M12
Samsung Galaxy M12

10,999

Motorola Moto G30
Motorola Moto G30

10,999

Motorola Moto G10 Power
Motorola Moto G10 Power

9,999

Oppo F19 Pro Plus 5G
Oppo F19 Pro Plus 5G

25,990

Oppo F19 Pro
Oppo F19 Pro

21,490

Xiaomi Redmi Note 10 Pro Max
Xiaomi Redmi Note 10 Pro Max

18,999

Xiaomi Redmi Note 10 Pro
Xiaomi Redmi Note 10 Pro

15,999

Xiaomi Redmi Note 10
Xiaomi Redmi Note 10

11,999

Realme Narzo 30A
Realme Narzo 30A

8,999

Realme Narzo 30 Pro
Realme Narzo 30 Pro

16,999

Infinix Smart 5
Infinix Smart 5

7,199

Samsung Galaxy F62
Samsung Galaxy F62

23,999

Samsung Galaxy A12
Samsung Galaxy A12

12,999

Nokia 5.4
Nokia 5.4

13,999

Nokia 3.4
Nokia 3.4

11,999

Realme X7 Pro 5G
Realme X7 Pro 5G

29,999

Realme X7
Realme X7

19,999

Vivo Y31
Vivo Y31

16,490

Oppo Reno5 Pro 5G
Oppo Reno5 Pro 5G

35,990

Samsung Galaxy S21 Ultra 5G
Samsung Galaxy S21 Ultra 5G

1,05,999

Samsung Galaxy S21 Plus 5G
Samsung Galaxy S21 Plus 5G

81,999

Samsung Galaxy S21 5G
Samsung Galaxy S21 5G

69,999

Vivo Y12s
Vivo Y12s

9,990

Vivo Y51A
Vivo Y51A

17,990

Samsung Galaxy M02s
Samsung Galaxy M02s

8,999

Xiaomi Mi 10i
Xiaomi Mi 10i

21,999

Oppo A15s
Oppo A15s

11,490

Tecno Spark 6 Go
Tecno Spark 6 Go

8,499

Vivo V20 2021
Vivo V20 2021

24,990

Vivo Y20A
Vivo Y20A

11,490

Xiaomi Redmi 9 Power
Xiaomi Redmi 9 Power

11,999

Motorola Moto G9 Power
Motorola Moto G9 Power

11,999

Motorola Moto G 5G
Motorola Moto G 5G

20,999

Vivo V20 Pro
Vivo V20 Pro

29,990

Xiaomi Mi 10T
Xiaomi Mi 10T

35,999

Xiaomi Redmi 9i
Xiaomi Redmi 9i

8,299

Xiaomi Mi 10T Pro
Xiaomi Mi 10T Pro

39,999

Infinix Hot 10
Infinix Hot 10

9,999

Vivo V20 SE
Vivo V20 SE

20,990

Vivo V20
Vivo V20

24,990

Micromax In 1b
Micromax In 1b

6,999

Micromax In Note 1
Micromax In Note 1

10,999

OnePlus 8T
OnePlus 8T

42,999

Samsung Galaxy F41
Samsung Galaxy F41

15,499

Apple iPhone 12 Pro Max
Apple iPhone 12 Pro Max

1,29,900

Apple iPhone 12 Pro
Apple iPhone 12 Pro

1,19,900

Apple iPhone 12 Mini
Apple iPhone 12 Mini

69,900

Apple iPhone 12
Apple iPhone 12

79,900

Poco X3
Poco X3

16,999

Realme Narzo 20A
Realme Narzo 20A

8,499

Realme Narzo 20
Realme Narzo 20

10,499

Realme Narzo 20 Pro
Realme Narzo 20 Pro

13,999

Oppo F17
Oppo F17

16,990

Samsung Galaxy M51
Samsung Galaxy M51

22,999

Poco M2
Poco M2

10,999

Oppo F17 Pro
Oppo F17 Pro

22,990

Realme 7 Pro
Realme 7 Pro

19,999

Realme 7
Realme 7

14,999

Xiaomi Redmi 9A
Xiaomi Redmi 9A

6,799

Vivo Y20
Vivo Y20

12,990

Xiaomi Redmi 9
Xiaomi Redmi 9

8,999

Nokia 5.3
Nokia 5.3

13,999

Best Sellers