Tencent, the developers of the popular social messaging app WeChat, has reached a new milestone as the app surpassed 100 million registered international users. In other words, it has doubled its global user base in less than three months. However, this is just the number of registered accounts and is not by any means an indication of the number of active users. WeChat’s biggest competitor and market leader WhatsApp recently announced having surpassed 300 million monthly active users, with more than 20 million users in India alone.
“We must thank all our fans for helping us achieving 100 million registered user account milestone in such a short space of time,” Tencent’s PoshuYeung said on the occasion. He also promised that they would continue to update the app and also introduce new features. “We promise we will continue to bring you innovation, for example we launched the first-of-its-kind voice messaging service ‘Hold-to-Talk’ on the app in 2011, and we will continue to develop and enrich our user experience.”
Since its debut outside China, Tencent has been aggressively promoting its messaging app and also roped in footballer Lionel Messi as a brand ambassador. The app has been well received in countries like Hong Kong, Indonesia and Malaysia and in India where there are apps like WhatsApp, BBM and Nimbuzz, WeChat has managed to do well too. In India, major brands like Panasonic, Cafe Coffee Day, Big Bazaar and PVR Cinemas have started their official accounts to enhance their capability to engage with customers.