After the famed acquisition of WhatsApp by Facebook, it appears that the popular messaging service will finally take a closer look at being able to monetize itself. According to WABetaInfo, ads on WhatsApp Status will find its way in an upcoming Android version 2.18.305.
WhatsApp beta for Android 2.18.305: WhatsApp is implementing in this version ads for Status.
They are not visible yet and the feature will be enabled in future.
— WABetaInfo (@WABetaInfo) October 5, 2018
This upcoming feature to display ads in WhatsApp Status is an indication that Facebook is actively looking at means to generate revenue. Recently, WhatsApp has tapped into businesses with a paid service to contact customers directly. For this service, WhatsApp will charge companies anywhere between half a penny to nine cents for every message delivered to a potential customer depending on the country.
Earlier this year, a WhatsApp official had confirmed to WSJ that 100 companies have been testing the feature. The new ad preview in ‘Status’ feature isn’t new. Instagram currently displays ads in its ‘Stories’ feature. Since WhatsApp is also owned by Facebook, these ads will be also be powered by Facebook’s native advertising system.
Four years ago, Facebook acquired messaging platform WhatsApp for an astronomical $19 billion. At the time of the acquisition, Facebook insisted that it would not allow ads to disrupt the communication and messaging experience offered by WhatsApp. Although it intends to offers ads, it doesn’t seem likely that the messaging feature itself would ever be interrupted by ads. The Status feature is still a less intrusive means of displaying ads, and is the first step taken by Facebook to earn some revenue from its vast user base of 1.5 billion monthly active users.