comscore WhatsApp for iOS already working on ads in 'Status': Report

WhatsApp for iOS already working on ads in 'Status': Report

These ads will be also be powered by Facebook’s native advertising system.

  • Published: September 28, 2018 10:49 AM IST
whatsapp-stock (1)

Last month, WhatsApp officials confirmed that the company will introduce ads in its Status feature starting next year. Now according to WABetaInfo, “WhatsApp is already working to implement ads in the iOS app.” Also Read - No hirings, more layoffs soon: Mark Zuckerberg tells Meta employees

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Facebook has been doing it already with its image-sharing platform Instagram, which currently shows ads in its Stories . Since WhatsApp is also owned by Facebook, these ads will be also be powered by Facebook s native advertising system. Also Read - Search On 2022: Top features coming to Google Search

Facebook-owned WhatsApp previously had a stand of not showing ads on their platform. Apparently, the two co-founders – Brian Acton and Jan Koum of WhatsApp hated the idea of earning money through ads. Initially, WhatsApp had this vision of no ads, no games, no gimmicks for the company, although after Facebook acquisition in 2014, things have gradually taken a u-turn.

WhatsApp’s upcoming ads in ‘Status’ is an area where Facebook is now looking for revenue generation. The company has already started allowing companies to contact you via the service directly. The service will be on chargeable basis and Facebook/WhatsApp will charge companies between a half a penny and 9 cents depending on the country for every message delivered to a potential customer.

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As per previous WSJ report, WhatsApp official also added that about 100 companies have been testing the feature already. The list include some popular names like Uber, Singapore Airlines, and e-commerce company Wish. Although, the messages from these businesses will be offered in an opt-in basis, so if you do not like them to be contacting you, there will be an option to opt-out.

  • Published Date: September 28, 2018 10:49 AM IST
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