Last month, WhatsApp officials confirmed that the company will introduce ads in its ‘Status’ feature starting next year. Now according to WABetaInfo, “WhatsApp is already working to implement ads in the iOS app.”
Facebook has been doing it already with its image-sharing platform Instagram, which currently shows ads in its ‘Stories’. Since WhatsApp is also owned by Facebook, these ads will be also be powered by Facebook’s native advertising system.
Facebook-owned WhatsApp previously had a stand of not showing ads on their platform. Apparently, the two co-founders – Brian Acton and Jan Koum – of WhatsApp hated the idea of earning money through ads. Initially, WhatsApp had this vision of “no ads, no games, no gimmicks” for the company, although after Facebook acquisition in 2014, things have gradually taken a u-turn.
WhatsApp’s upcoming ads in ‘Status’ is an area where Facebook is now looking for revenue generation. The company has already started allowing companies to contact you via the service directly. The service will be on chargeable basis and Facebook/WhatsApp will charge companies between a half a penny and 9 cents – depending on the country – for every message delivered to a potential customer.
Watch Video: WhatsApp features introduced in 2017
As per previous WSJ report, WhatsApp official also added that about 100 companies have been testing the feature already. The list include some popular names like Uber, Singapore Airlines, and e-commerce company Wish. Although, the messages from these businesses will be offered in an opt-in basis, so if you do not like them to be contacting you, there will be an option to opt-out.