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WhatsApp now has 300 million monthly active users, over 20 million in India

Apart from announcing its new Push To Talk voice messaging feature for Android, iPhone, Windows Phone, BlackBerry and Nokia like BGR India reported earlier, WhatsApp today also announced it had crosse

whatsapp-ptt

Apart from announcing its new Push To Talk voice messaging feature for Android, iPhone, Windows Phone, BlackBerry and Nokia like BGR India reported earlier, WhatsApp today also announced it had crossed 300 million monthly active users globally. Of these, India accounts for over 20 million monthly active users, making it one of the biggest markets for the popular mobile messaging service. Apart from India, Germany, Spain and Mexico are the only other countries that have over 20 million monthly active users. In June WhatsApp had announced crossing the 250 million monthly active users mark, which means it added 50 million users in about 45 days.

The domination of WhatsApp is staggering. The company claims it is processing about 31 million messages on an average daily – 11 billion sent and 20 billion received (many messages are sent to multiple people in group conversations). Today, it also revealed that users are sharing 325 million photos daily, which would also make it one of the most popular photo messaging app. In contrast, rival Line claims it has 5 million users in India and 200 million globally. Hike, another mobile messaging app developed in India does not share its monthly active users numbers.

WhatsApp recently made its iOS app free from $0.99 and hinted at implementing a nominal annual subscription fee of $1 after the first year. It has maintained this stance for other platforms but it is yet to implement the subscription fee and the subscription usually gets extended.

Judging by its popularity, WhatsApp was rumored to be an acquisition target for both Facebook and Google. The company denied holding acquisition talks with Google and Facebook launched a stand-alone Messenger app to take on WhatsApp. The popularity of WhatsApp can be judged from the fact that it always remained in the top 10 grossing apps on iPhone in many markets (before going free) and was also adjudged the most engaging app in India.

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  • Published Date: August 7, 2013 4:03 AM IST