Ahead of Diwali last month, WhatsApp, the popular messaging app started rolling out the much-awaited stickers feature for both Android and iOS apps. The feature allows users to download stickers and use them in chats like emojis, and make their conversations more interesting. Soon after the launch of stickers feature, the App Store and Google Play Store were flooded with WhatsApp Sticker apps. But the party seems to be over, at least for iOS users.
According to WABetaInfo, the Twitter handle that keeps a track of changes in beta versions, Apple is deleting all WhatsApp Stickers apps from the App Store. Apple has given three reasons saying that the apps are violating their guidelines.
They don’t want a lot of apps doing the same thing, so they won’t approve other submissions. https://t.co/5q9R8H3iio
— WABetaInfo (@WABetaInfo) November 18, 2018
Firstly, there are too many apps with similar behavior. Secondly, to use WhatsApp Sticker apps, you’ll need to install WhatsApp. According to Apple, an app should not require another app to function. Lastly, all these apps have the same design. As Apple doesn’t want a lot of apps to do the same thing, it won’t approve any other submissions as well.
In a way, it makes sense though. In case of competitor apps, such as Telegram, the sticker feature is available on the same platform, and there is no need to install another app, just to get stickers support. Ideally, WhatsApp should have integrated such feature. On Android, the Play Store is currently flooded with a ton of sticker apps.
It remains to be seen how WhatsApp reacts to this. Possibly in the future update, it may add a functionality to create and add stickers right within the app, especially considering how quickly stickers feature became popular among the users.