When Facebook took over WhatsApp in 2014, it pledged that the WhatsApp service would remain independent. Consumers trusted that their information would remain with WhatsApp alone and that no information would be transferred to Facebook. Their trust was broken, the consumer watchdog said in a statement. We are extremely concerned about this insidious trend: consumers are losing step by step the ownership of their data. Their private sphere is in danger, the statement added. According to WhatsApp, data-sharing is to the advantage of the user as they will see advertisements from companies they have already been in contact with rather than from ones they have never heard of, the report added.