comscore Why is BlackBerry wasting time with BBM for Android Gingerbread?

Why is BlackBerry wasting time with BBM for Android Gingerbread?


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Blackberry is working to bring its messenger app BBM to Android Gingerbread, as we reported earlier today. What was earlier exclusively available to Blackberry users, the popular messenger was opened up for iOS and Android last year. At the time of launch, BBM was available exclusively for devices running on Android Ice Cream Sandwich or above, which left out Gingerbread, the three-year-old version of Android that was popular among entry-level Android smartphones. So today’s news about BBM coming for Gingerbread, is certainly good for Gingerbread users. But we want to know why is BlackBerry wasting its time making an app no one seems to be using for a platform that is quickly becoming irrelevant? Also Read - Blackberry 5G smartphone 2021 comeback confirmed again, to bring physical keyboards

Don’t get us wrong, you see it’s undeniably a good thing to have an app (BBM in this case) available across the whole range of Android OS, but given the way Gingerbread’s share has been decreasing steadily, it’s doubtful if the whole exercise of making an app is for an old version is of any worth. To put things into perspective, Gingerbread’s share of all Android devices was 28.5 percent in October, 26.3 percent in November, 24.1 percent in December, before registering 21.2 percent share this month. The drop is expected to be more significant in the coming months when no new Android smartphone is launched running Gingerbread out of the box, considering Android KitKat can run on devices with just 512MB of RAM.

Also, BBM’s tenure hasn’t been all that glorious. Remember how it topped the charts when Blackberry launched it on Android and iOS? BBM is currently on number 130 on the top free apps in the Indian Google Play store and ranks 137 on Apple’s App Store.

On a more positive note, BBM is not just the only thing why Blackberry is in news today. The smartphone maker finally rolled out the updated BB OS 10.2.1, which improves OS 10 and also gives users the freedom to run Android apps. You can read more about it here.

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  • Published Date: January 29, 2014 4:53 PM IST

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